The Business of Retail

There's a moment most stylists know well: the service is done, the right products are right there, and something stops you from bringing it up. It's not laziness or a knowledge gap — it's discomfort, and it's costing you more than you realize.

Most retail fixes focus on the wrong things — targets, displays, generic sales scripts. The real issue is almost never the product or the team's ability. It's a confidence and identity problem, and until that's addressed, nothing else sticks.

Why Take The Business of Retail?

The industry average Retail-to-Service ratio sits between 8 and 12%. Kristie's salon runs at 100%. That gap isn't talent or luck — it's a shift in thinking, and that's exactly what this day is designed to create.

Common Challenges This Program Helps You Solve

• Feeling awkward or pushy recommending products
• Retail numbers that have been flat for months
• Not knowing what to say when a client hesitates
• A Retail-to-Service ratio stuck under 20%

What You'll Walk Away With

🧠 A mindset that finally feels comfortable around retail

💬 Words that sound like you — no scripts, no pressure

📈 A simple, sustainable habit that builds results from week one

Learning Objectives

• Identify the root cause of retail discomfort
• Use a natural product recommendation approach
• Respond confidently to hesitation or objections
• Track your Retail-to-Service ratio and set growth targets
• Build a consistent retail habit starting the next day

Skills Covered

Retail Mindset · Authentic Recommendations · Client Conversations · Handling Objections · Ratio Tracking · Sustainable Habits · Team Retail Culture

Meet Your Expert

Kristie Leslie — LBA Expert

Kristie spent 24 years as a stylist and 18 as a salon owner, building a salon that runs at a 100% Retail-to-Service ratio — 8 to 12 times the industry average. She got there by shifting how her team thought about retail, not through pressure or sales tactics. In 2024, she launched a new chapter dedicated to helping others find that same shift.

Who Should Attend?

• Stylists at any level
• Salon Owners & Managers
• Associates & Estheticians

Course Details

Format: Full-day in-person class

Date: November 10, 2026, 9:30 AM – 4:30 PM

Location: SalonCentric, Mississauga 1

Investment: $300 CAD (lunch included)

Seats: Limited