The Business of Naming

Schedule

Fri Sep 25 2026 at 08:30 am to 06:00 pm

UTC-04:00
Location

BRIC | Brooklyn, NY

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A conference for people who make a living making names.
About this Event

From creating community to staying creative (and competitive) to running the business of it all, The Business of Naming is where namers find what it takes to get ahead.


A packed day of talks, panels, and quality time alongside the best and brightest in naming.


Speakers:
  • Alex Foss (Anthropic)
  • Aron Galonsky (Ipsos)
  • Brad Davidson (Novartis)
  • Chelsea Carlson (The Working Assembly)
  • Eunice Park (SAP)
  • Everett Atalsis (Chamberlain Group)J
  • ames Mueller (Independent naming architect)
  • Jed Rendleman (Independent namer)
  • Jenna Wise (AW, Powered by Syneos Health)
  • Laurel Sutton (Sutton Strategy)
  • Marc Hershon (Landor)
  • Rachel Metter (Interbrand)
  • Scott Hauman (Ford)
  • Steve Cecil (Wherewords)
  • Tyler Doyle (TBD)
  • Win Platt (Salesforce)

More information:

www.thebusinessofnaming.com


Tentative agenda

🕑: 08:30 AM - 09:30 AM
Doors & Check-In
🕑: 09:30 AM - 10:00 AM
Welcome and opening remarks
🕑: 10:00 AM - 10:30 AM
Speaker 1 (to be announced)
🕑: 10:45 AM - 11:15 PM
Speaker 2 (to be announced)
🕑: 11:30 AM - 12:00 PM
Speaker 3 (to be announced)
🕑: 12:00 PM - 01:00 PM
Lunch Break
🕑: 01:00 PM - 01:45 PM
Panel 1 (To be announced)
🕑: 02:00 PM - 02:30 PM
Speaker 4 (to be announced)
🕑: 02:45 PM - 03:15 PM
Speaker 5 (to be announced)
🕑: 03:30 PM - 04:30 PM
Panel 2 (to be announced)
🕑: 04:30 PM - 05:00 PM
Closing remarks and thank you!
🕑: 06:30 PM - 08:30 PM
Informal post-conference gathering: Location to be announced!
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Where is it happening?

BRIC, 647 Fulton Street, Brooklyn, United States

Event Location & Nearby Stays:

Tickets

USD 375.32 to USD 455.35

Know what’s Happening Next — before everyone else does.
Caitlin Barrett
Host or PublisherCaitlin Barrett

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