The Business of Marketing: What to Expect as a New Marketing Professional

Embark on a journey into the dynamic world of marketing with this exclusive collegiate event. Geared towards students and recent graduates entering the realm of marketing, this event promises valuable insights and practical guidance.

Navigating the Marketing Landscape: Gain a comprehensive understanding of the current marketing landscape, including emerging trends, digital strategies, and the evolving consumer behavior that shapes marketing decisions. Discover the secrets to creating effective campaigns, building brand presence, and adapting strategies to stay ahead in this ever-changing field.

Skill Development: Learn about the essential skills that employers seek in entry-level marketing professionals. From digital marketing proficiency to creativity and adaptability, understand how to hone your skills and stand out in a competitive job market.

Résumé & Interview Tips: Receive practical tips on crafting a compelling marketing résumé and acing job interviews. Our speaker will highlight what recruiters look for in a marketing candidate and how to effectively communicate your value.

Register by June 26 to save $5 on your ticket!

Note: Must be 21+ to attend.

Carissa Newton is an experienced Marketing Leader and Marketing Professor. She is the marketing leader charged with managing the corporate brand of Cunningham Restaurant Group, along with 18 restaurant concept brands, 42 restaurant locations, the CRG Event Center, and CRG Grow Greenhouse. She currently teaches Marketing and Digital Marketing coursework at the University of Indianapolis as a Professor of Practice. She also heads up CN Creative Strategy, a fractional CMO Consultancy providing marketing strategy assistance to companies of all sizes. Carissa has an MBA from Anderson University, a PCM designation from the American Marketing Association, is Salesforce and HubSpot certified, and possesses multiple Google certifications.

Host or Publisher AMA Indy