The Brunette Agenda - Chicago

Schedule

Sun Mar 29 2026 at 10:00 am to 05:00 pm

UTC-05:00

Location

Arsova Salon | Chicago, IL

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Booked & Busy Brunettes
About this Event

She’s in espresso mode — booked, busy, and building her own Brunette Capital.

Welcome to The Brunette Agenda, a modern masterclass designed for the woman who doesn't just show up — she owns the room.

Curated with the language of modern brunettes: through a Whisper — rich, dimensional tones that speak before she even says a word; or a Shout — statement placements that demands your attention.

If you’re not seeing retention, if your results aren’t consistent, or if you’re struggling to find your rhythm behind the chair — you’re not alone. Turning your brunettes into blondes because you're over-foiling or under-foiling with no strategy will leave you with lost dimension. These are some of the most common struggles when it comes to mastering dimensional brunettes — and in The Brunette Agenda, we’re fixing them.

In this masterclass, you’ll learn how to lift, tone, and place perfectly using the You will learn the Dvcolour methods of “Whisper. Speak. Shout.” — brunette colouring techniques that gives you full control over tone, depth, and visual impact. Class Agenda:


  • Live Model look and learn class: Start to Finish. Watch DvColour’s full brunette process unfold in real time — from consultation to final tone — so you can see the complete execution of high-end, dimensional color that clients come back for using DvColour’s signature “Whisper. Speak. Shout.” balayage techniques.


  • Consultation + Client Waiver System (BONUS)


  • Strategic Placement & Design Ratios: Stop guessing. Start designing with strategy.Learn how to apply intentional foil patterns and placement maps tailored to each individual canvas — so every brunette is elevated and unique.


  • Formulation Deep Dive: Go beyond theory with Dv's root-to-end toner customizations, base breaking, and dimensional formulations that create signature results — every time.


  • Pricing + Profit Strategy: Pricing and Q & A - how to increase your profits and maximize behind the chair.


  • Salon & Schedule Management Tips: - how to increase your profits and maximize behind the chair. How I manage my salon, operate my schedule behind the chair and book my clients.


  • Brunette Agenda follow along workbook.
  • Swag Bags + Light Lunch
  • BONUS: 10% Off DvColour Online Education (launching 2026)
  • BONUS: ACCESS TO DVCOLOUR FUNDAMENTALS ONLINE MASTERCLASS VIDEO
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Where is it happening?

Arsova Salon, 375 West Erie Street, Chicago, United States

Event Location & Nearby Stays:

Tickets

USD 802.15

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Host or Publisher DV Colour

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