The Brand is the Product

In a marketplace where every product competes for attention, brand is no longer just a marketing asset — it’s the product itself. This masterclass explores how to build brands that create value, drive loyalty, and shape customer perception from the inside out. Attendees will learn how to:

• Understand the deep connection between brand strategy and product experience
• Build brands that communicate purpose, authenticity, and differentiation
• Align brand identity with product design, innovation, and storytelling
• Apply strategic frameworks used by global brands to create emotional engagement and market impact

• Gain actionable insights into how leading brands fuse identity, design, and experience
• Learn directly from Blas Pezzotti, a branding strategist and creative leader with a proven record in building meaningful brands
• Translate brand strategy into business growth through real-world examples and practical tools

Blas Pezzotti is a branding expert and creative strategist with extensive experience shaping brand identities and market narratives across industries. His work bridges design thinking, strategy, and emotional storytelling — helping companies transform their products into brands that resonate deeply with audiences. Known for his dynamic and insightful approach, Blas empowers professionals to think beyond logos and campaigns, focusing instead on how the brand itself becomes the ultimate product.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Neuroscience Business School