The Artist Playbook

📍 הבית בהרצל — Tel Aviv's coolest venue
📅 Thursday, May 7th | 20:00
🗣️ Conversation in English

Still believe artists have to struggle to be taken seriously?

That's the myth we're dismantling — in one evening, with the people who know exactly how the art world really works.

ExhibitIQ invites you to The Modern Artist Playbook — an honest, practical conversation for artists who are done waiting to be discovered and ready to build something real.

What we'll cover:

🔹 Reframing the "Starving Artist" myth — and why it's costing you
🔹 Visibility — the marketing fundamentals every artist needs
🔹 Understanding the traditional ecosystem — how the art world actually operates (and where the doors are)
🔹 Scale — building sustainable, diversified income as a creative
🔹 Managing your studio — planning and organizing as a non-negotiable
🔹 Relationships & community — the connective tissue behind every successful art career

Your Speakers:

Risa Oze — CMO, ExhibitIQ | 20+ years leading marketing and growth for creative media.

Lily Primamore — Art Advisor & Curator in NYC | 15+ years placing millions in blue-chip artwork.

The venue: We're hosting at הבית בהרצל (HaBayit BeHerzl) — hands down one of the most beautiful, atmospheric spaces in Tel Aviv. An evening worth showing up for, in a room worth being seen in.

This isn't a lecture. It's a conversation — and a rare one. Come with questions. Leave with a plan.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Risa Brooke Heals