THE ARTIST BLUEPRINT Developing Your Brand, Image & Career

Your talent is only the beginning. Level up your brand, image, marketing and career with an artist development workshop built for every le
About this Event

THE ARTIST BLUEPRINT

Developing Your Brand, Image & Career

Your sound. Your brand. Your image. Your future.

Talent can get you noticed—but artist development helps you build a career.

Curvaceous Behavior Nonprofit presents The Artist Blueprint: Developing Your Brand, Image & Career, a FREE artist-development workshop created for emerging artists, musicians, singers, songwriters, producers, creatives, and anyone interested in understanding the business behind building an artist.

This workshop goes beyond making music. We’re bringing together perspectives from both sides of the industry—an artist and a publicist—to talk about what it really takes to develop, position, market, and grow an artist.

WHAT YOU’LL LEARN

🎤 Artist DevelopmentHow to identify your sound, direction, goals, and identity as an artist.

✨ Branding & ImageHow your image, story, message, and presence work together to create a recognizable artist brand.

📣 PR & PublicityLearn why publicity matters, how artists position themselves for media opportunities, and what makes an artist’s story marketable.

📱 Marketing StrategyExplore ways to promote your music, projects, performances, and brand while building visibility.

👥 Building Your AudienceLearn how to move beyond simply gaining followers and begin developing a community that connects with your work.

💼 The Business of MusicUnderstand why being talented isn’t enough—and why professionalism, consistency, relationships, strategy, and business knowledge matter.

MEET THE SPEAKERS

THE MUSICAL MYSTIQUE

Artist | Founder, The Onyx Muse Movement LLC

The Musical Mystique will bring the artist’s perspective to the conversation, sharing insight into developing your identity, building your brand, navigating your creative journey, and approaching your artistry as a business.

AYO KELLS

Publicist | Founder, The Jasmine Agency | Entertainment Editor, The Hype Magazine | Founder, Creatives Who Hustle

Ayo Kells will bring the PR and industry perspective, helping attendees better understand publicity, media positioning, marketing, brand development, visibility, and what artists should consider when preparing themselves for greater opportunities.

WHO SHOULD ATTEND?

This workshop is for you if you’re an aspiring or emerging artist, musician, singer, songwriter, producer, creative entrepreneur, or someone who has been asking:

“I have the talent—but how do I actually build myself as an artist?”

You don’t need to already have music released or a large following. Come ready to learn, ask questions, and think differently about your career.

EVENT DETAILS

Saturday October 24, 2026. 2:00 PM – 3:30 PM

4429 South Blvd.Charlotte, NC 28209

🎟️ Admission: FREE🍽️ Free food✨ All are welcome

Hosted by Curvaceous Behavior Nonprofit.

For questions or additional event information, contact [email protected].

You already have the talent. Now let’s develop the artist behind it.

Library Disclaimer:The Library is not a sponsor, nor does it endorse any practices or points of view of the sponsors of the program.