The Art (& Science) of Asking Better Questions

Join us for a hands-on workshop designed to elevate your approach to conducting impactful and insightful interviews!

Tailored by UX experts, this workshop is ideal for professionals developing or refining products and services who actively engage with their current and future customers.

• How to craft questions that prompt honest, meaningful user insights.
• Techniques to minimize inaccuracies in feedback, resulting in precise, actionable insights.
• Strategies for finding market fit by identifying users and clients ready to invest in your solutions.
• Methods to save time and resources by ensuring your research efforts are efficient and effective.

• Bad Question: "What do you think about our product?" (Too vague)
• Better Alternative: "Can you describe a recent experience you had trying to solve [the pain point]? What did you use? How would you solve [the pain point] in the future?"
• Why This Works: This question is specific and asks users to reflect on a real experience, uncovering root causes for more detailed, actionable feedback.

Curious to learn more about crafting questions like these? Join the workshop!

• New solution ideas and competitive insights from detailed user reflections.
• Enhanced interviewing skills to drive deeper insights into user behavior.
• Networking opportunities with UX professionals and experts.

, founder of Manthan UX, empowers individuals and organizations to move from assumptions to informed actions. With 20 years of experience at companies like Dell, Nvidia, IBM, and Booking.com, Soma brings a wealth of knowledge in UX, research, leadership, and product strategy.

Host or Publisher Equals