The 4% Listing Strategy -- How To Make More Money In a Market With Fewer Closings
About this Event
One deal that lost money. One formula that makes more of it.
Social media only shows the highlight reel -- the massive assignment fees and the six-figure flip profits. Real professionals know that when you step into the arena, you take risks. Sometimes, despite the best underwriting, the market shifts, timelines get blown, and a deal takes a loss.
On Tuesday, October 13, we're doing the opposite of a highlight reel. First we open up a real #TEAMWPR flip that lost money -- every number, every wrong assumption. Then we spend two hours on how to make more money per closing so a slower market stops setting your income.
Four hours, two masterclasses, free, at the WPR office.
10:00 - 11:30 AM - Our Loss, Your Gain: A Deal Autopsy
with Cesar Rodriguez
Building bulletproof underwriting and protecting margins in a shifting market.
This is our most transparent open-door BET masterclass yet. We are lifting the hood on a real flip that took a loss -- breaking down the exact numbers, where the market shifted, and the critical lessons learned.
We are incredibly grateful to the #TEAMWPR agents stepping up to share their real-world case study with us. Their extreme ownership and vulnerability are the ultimate display of leadership. By studying this deal together, the entire community learns, adapts, and grows.
What you will learn:
The raw numbers -- a complete breakdown of the original underwriting versus the actual costs: purchase, rehab, holding, and final sale.
The 3 market traps -- how optimistic ARVs, contractor delays, and holding costs quietly eat your margin in today's market.
The "failing forward" protocol -- how to build strict contingency budgets into your ALGO formula going forward.
Protecting your partnerships -- how to communicate a loss to private money lenders with absolute integrity.
Interactive deal autopsy -- a live group exercise underwriting a new scenario using the hard lessons from the case study.
This is a masterclass in extreme ownership, risk mitigation, and bulletproofing your underwriting. Open to all WPR and guest agents.
12:00 - 2:00 PM - The 4% Listing Strategy
with Alan Hernandez, WPR Broker
When the number of closings drops, an agent has two levers: do more deals, or earn more per deal. Everyone in Houston is fighting over the first one. Almost nobody is trained on the second.
This is the session agents ask for and rarely get -- not "provide more value," but the actual formula, word for word, for how Alan earns a 4% listing in this market.
1. The Formula
The exact step-by-step process for how to get a 4% listing -- how the conversation is framed, when the number comes up, and what has to be true before you ever say it.
2. The Tools
Alan is giving you every tool he uses to run this play. Not a list of recommendations -- the actual stack, and how each piece gets used inside the appointment.
3. The Scripts
The language that converts sellers, and the language that handles every fee objection you will hear. Delivered as scripts you can say out loud on Wednesday morning, followed by live role-play in the room.
4. The Pro Moves
The tips and tricks that separate an agent who has done this a hundred times from one doing it for the first time -- the small things that decide whether a seller signs.
Commissions are always negotiable between a broker and their client. This class teaches how Alan positions and earns his fee; it does not set, suggest, or standardize anyone else's.
Show Up And You Leave With These
Every attendee in the room gets Alan's working documents:
The Net Seller Sheet -- the exact sheet Alan puts in front of a seller to show them what they actually walk away with
The Onboarding Process SOP -- how a new listing gets set up, step by step, so nothing gets missed
The Marketing SOP -- the marketing process Alan runs on every listing
The Next Listing SOP -- how to systematically get your next listing out of the one you're working right now
These are internal WPR documents, handed out in the room.
Why This Seat Is Worth It
Personal coaching for the entire session. Every participant who shows up from day one gets one-on-one coaching through the whole workshop.
100% Performance Guarantee. Our participants will double their business when they join our training for 1 year and follow the action items.
One hour of CE credit -- included for new and guest attendees only.
Free lunch -- pre-registration only. Lunch is provided only for attendees who register online in advance.
Raffle tickets toward a 65" TV. BET 7.0 runs through the WPR Summit on Tuesday, October 27, where we're giving away a 65" TV. You earn entry tickets by pre-registering, showing up on time, participating, and interacting during the sessions. October 13 is the last regular class before the drawing. You must be present at the Summit on October 27 to win.
Free to all WPR members -- and your first class is free to all non-WPR members. Come see what BET actually is.
Every other BET value prop still applies. Everything you get in a normal BET class is included in this one.
Who This Is For
New and experienced Realtors, WPR and guest. If you've never underwritten a flip, Cesar starts at the purchase price. If you're already buying deals, come pressure-test your assumptions against one that went wrong. If you've been discounting your fee to win listings, Alan's session is the one that stops it.
What to Bring
A laptop, your phone, something to underwrite with, and any active or upcoming listing you're working.
20 seats. Free with registration. Lunch for pre-registrations only.
Hit Register to claim your seat, your lunch, your SOPs and your raffle tickets. Once the 20 seats are gone, they're gone.
BET (Business Excellence Training) runs every Tuesday, 10 AM - 2 PM, at the WPR office -- 5295 Hollister Rd, Suite 200, Houston, TX 77040.
Where is it happening?
Event Location & Nearby Stays:
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