Tequila Town

More than a tasting. More than a pop-up. More than a live event. Tequila Town is an immersive experience that blends art, architecture, music, ritual, and storytelling - transporting guests back to the origin story of tequila in Mexico mixed with the pulsating creative energy of Miami.

• Tequila Town Train - Hop on board a 3-minute ride through the agave fields of Jalisco, Mexico and welcome to Tequila Town (Welcome Drink)

• Tahona Bar - A setting that shows how tequila was first made (1st Sip + Photo Ops)

• La Rojeña - Discover how tequila’s 18th-century roots shaped the spirit we love today (Cocktail Bar + Interactive Art & Photo Ops)

• Barrel Pyramid - See the detail and time it takes to make different varieties of tequila and learn more about your personal flavor profile (2nd Sip + Palate Test)

• La Cava - A recreation of the cave beneath Latin America’s oldest distillery - from a bottle shop to add on barrel sips and pairing dinner programming - it’s a place untouched by time (Barrel sip included in VIP ticket)

• Streets at Night & Botanas - Guests enjoy traditional, complimentary snacks and soft drinks before moving on to your next sip

• Lazaro’s Hacienda - Honor the souls that shaped the spirit - like the first master distiller - at a traditional ofrenda

• Family Room Bar - Where culture and creativity collide and guests become family - "Drink to Remember" (3rd Sip)

• Club Cristalino - Portal back to the present day where innovation has shaped tequila's future - in a vibey, reflective lounge setting (4th Sip)

• Mercado - An indoor / outdoor space filled with activations, music, art, food, and cocktails - shop, sip, and savor the moment

• Agave After Dark - From day to night, Tequila Town brings a variety of sounds to the stage as we “Drink to Remember”

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Host or Publisher Elevate