Tell Your Story So Customers Actually Get It
A simple, step-by-step way to map out your business story — so your customer feels understood, and you become the one who helps them win.
Do you ever try to explain your business and people just nod politely, not really getting it? You're not alone — and it's not your fault. Most small business owners know their business really well, but turning that into simple words that make sense to a customer is a totally different skill. That's what we're here to fix.
In this 2-hour, hands-on workshop, you'll work through two things. First, your own story — the moment you ran into the same problem your customers face, and how you figured it out. This is what makes people trust you, and you'll leave with a short version you can use anytime someone asks "so what do you do?" Then we'll flip it around to your customer's story — who they really are, what's bothering them, and what it looks like when things go right for them. You'll learn how to talk about your business in a way that makes your customer feel understood, and you the person who can help them get there.
No marketing background needed. Just bring an open mind and a notebook.
Date: Wednesday, July 22nd | Time: 2:00–4:00 PM
What we'll cover:
- How to tell your own story in a way that builds instant trust
- How to figure out exactly who your customer is — instead of trying to talk to everybody
- How to identify what's really bothering your customer, beyond the surface problem
- How to picture and describe what success looks like for them
- How to put it all into simple, one-sentence language anyone can understand
What you'll walk away with:
- Your own story, written down and ready to use anytime someone asks what you do
- A completed customer story map — who they are, their problem, and what success looks like for them
- A simple, one-sentence way to explain your business without sounding confusing or salesy
- Real feedback from the instructor and other small business owners in the room
- Something usable immediately — on your website, in conversations, on social media, anywhere
Where is it happening?
USD 0.00
