Tech Tuesday : Why AI Doesn't Know About Your StartUp (And How to Fix It)

Each session takes a deep dive into one specific technology topic, chosen by the founders, for the founders. We bring in experts to cut through the noise and deliver practical, actionable insights.
Why Your Startup Doesn’t Exist to ChatGPT (And How to Fix It)

AI search is changing how products are discovered. Instead of clicking through search results, users now ask systems like ChatGPT, Perplexity, and Google AI directly.

In this talk, Victoria Olsina, author of the book: Mastering AI Search for Crypto & Web3 Brands, introduces the core ideas behind AI Search and Generative Engine Optimisation (GEO), showing how startups can structure their websites and content so AI systems can understand, cite, and recommend them.

Designed for startup founders, this session focuses on practical changes teams can implement immediately, including:

• How AI systems retrieve and reuse web content
• Why most startup websites are invisible to LLMs (large language models)
• The technical and structural foundations required for AI visibility
• The content formats AI models actually reuse
• A practical framework founders can apply to their own projects

The session includes real examples from startup companies already appearing in AI-generated answers.

Victoria Olsina an AI Search, GEO and AI Content Systems Consultant for Web3 & FinTech brands. She helps projects improve visibility across AI models, search engines using advanced SEO, AEO, GEO and AI-powered content systems. Her clients include Barclays, Polkadot, Consensys, NEAR Protocol, etc. She was nominated for Best SEO in Europe and is a speaker and mentor in the SEO and AI marketing ecosystem.

Come for the insights, stay for the community. Let’s build the future, one Tuesday at a time.

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Host or Publisher NatWest Entrepreneur Accelerator