Tech Talks @ Club Street: Loyalty as a System

Learn how relational loyalty actually gets run, measured, and proven at scale. Part 2 of The Strategist's Guide to Loyalty.
About this Event

A loyalty programme that works on the app but fails at the till isn't a loyalty programme. It's a liability with a nice UI.

Session 2 moves from framework to execution. Biren Balakrishnan opens with a quick recap and a look at loyalty as a system — governance, channel consistency, where leaks happen. Then Guillaume Reveillon from Talon.One grounds it in practice: real-time redemption, fraud prevention, consistency at scale. We close with the numbers finance actually asks for, and what it takes to start.

Same relaxed format — talk, discussion, food and drinks after.

What we'll cover:

• Loyalty as a system, and where it breaks
• A practitioner's view from Talon.One
• The numbers finance actually asks for
• What it actually takes to start

Who this is for:
Designers, developers, strategists, product and CX teams, brand and marketing leads.

Agenda

🕑: 05:30 PM - 05:45 PM
Arrival and Registration
🕑: 05:45 PM - 06:15 PM
Session 1 Recap + Loyalty as a System
🕑: 06:15 PM - 06:25 PM
Talon.One Portion
🕑: 06:25 PM - 06:45 PM
Proving It Works + The Two Expressions
🕑: 06:45 PM - 07:00 PM
Close: What It Actually Takes + open discussion
🕑: 07:00 PM - 08:00 PM
Networking and Pizza