Tech Enablement Workshop Series: E-commerce & Online Sales Strategy

The Tech Enablement series provides an eight workshop overview of how adoption of tech products and services increases market reach and automates operational tasks.

This session will focus on "E-commerce Development & Online Sales Strategy" for entrepreneurs and small business owners who are looking to build and enhance their e-commerce platforms and online sales strategies.

Key areas to be covered during the session includes:

1. Introduction to Social Commerce, D2C, and Marketplaces: Overview of each channel and their significance for small businesses.
2. Getting Started with Social Commerce: Practical steps for leveraging social media platforms to drive sales and engage with customers
3. Navigating Online Marketplaces: Tips for successfully listing products, managing inventory, and growing sales on popular marketplaces (e.g., Amazon, eBay, Etsy).
4. Branding Across Platforms: Best practices for maintaining a cohesive brand image and delivering a consistent customer experience.

Host or Publisher Polsky Center for Entrepreneurship and Innovation