Tech Enablement Workshop Series: Brand Development

The Tech Enablement series provides an eight workshop overview of how adoption of tech products and services increases market reach and automates operational tasks.

This session will focus on "Brand Development" for entrepreneurs and small business owners who are looking to who are looking to build and enhance their brand presence.

Key areas to be covered during the session includes:

1. Introduction to Brand Development: Importance of building a strong brand for small businesses.
2. Website Development: Best practices for creating a visually appealing and user-friendly website that reflects the brand identity.
3. Marketing Materials: Strategies for designing effective and consistent marketing materials that reinforce the brand message.
4. Logos/Colors: Guidelines for selecting logos and color schemes that align with the brand's personality and values.
5. Messaging: Crafting clear and compelling brand messaging that resonates with the target audience and differentiates the brand.

Host or Publisher Polsky Center for Entrepreneurship and Innovation