Tech Approaches in Market Research

New market research technologies are redesigning how data is collected, validated, owned, and shared. Some technologies are audience-facing with enhanced feature sets for more engaging interactions. Others focus on transparency and security, and place data management at the center of every project.

Regardless of approach or methodology, emerging technologies are continuing to have a significant impact on the market research industry in both the near and long term. Join the Market Research and Insight Community for a roundtable discussion on what technologies are making the most impact on the industry, how teams can integrate technology into their workflows, and what is coming next.

5:00 Happy Hour with the facilitated discussion starting at 5:30.

All are welcome at our Market Research & Insights meetings. You do not have to be an AMA member to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. W e provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

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