T.E.A.M Houston - Soccer Summit #5 - Prepare For Soccer Business 2026

About The Event:

Houston is in a uniquely privileged position. For companies looking to engage with the fastest-growing sport in the United States - soccer - 2026 represents a once-in-a-lifetime opportunity. Houston offers engagement at every level of the game:

• Recreational and community soccer
• Youth and academy soccer
• High school and college programs
• Professional soccer, with Houston Dynamo (MLS) and Houston Dash (NWSL)
• A passionate fan base following international leagues year-round across venues throughout the city

And then, at the very top: The FIFA World Cup 2026, with seven matches played in Houston during a 39-day tournament period, bringing hundreds of thousands of domestic and international visitors into the city.

All this creates an unprecedented moment for businesses - not only to benefit from soccer, but to actively help grow the sport through meaningful engagement, partnerships, and activation. The business community plays a critical role in taking soccer in Houston to the next level.If your company wants to understand how to engage, how to prepare, and how to do it the right way, this Soccer Summit is designed for you.
You will hear from professionals across:

• The soccer ecosystem
• Marketing, sales, and brand activation
• Fan engagement and event strategy

Together, they will guide you through:

• How to build a soccer-focused business plan toward 2026
• Who the Houston soccer fan is - and how to engage locally
• Who the expected international visiting fans will be during the FIFA World Cup - and how to prepare for them
• How to ensure your business approach is strategic, compliant, and effective

The experts of T.E.A.M. Houston, together with industry and soccer leaders from across the city, will help you connect the dots - strategically, commercially, and creatively.Join us for an engaging session of insights, networking, and hands-on group work, designed to sharpen your plans for 2026 and position your business within Houston’s evolution into THE SOCCER CITY.
Why Attend?

• Solopreneurs: Build valuable connections with larger businesses while learning and networking about the fastest growing sport.
• Small and Medium Businesses (SMBs): Network with potential clients and partners, creating opportunities to integrate your business into the local soccer ecosystem.
• Mid-Sized Companies: Enhance your business presence by forming collaborations and identifying sponsorship opportunities with soccer stakeholders.
• Fortune 500 Companies: Learn how to entertain key clients and partners, while reinforcing your brand's commitment to local and global engagement.

Learn more about T.E.A.M. Houston here: www.team-houston.com/events

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