T.E.A.M Houston - Soccer Summit #4 - Media & Content Opportunity in Houston

Houston is home to one of the most dynamic - yet underexposed - soccer markets in the United States. Behind the headlines lies a fast-growing ecosystem of players, fans, creators, and businesses that remains largely untapped from a media and content perspective.

With over 200,000–240,000 active soccer participants, a 44% Hispanic population, and a social ecosystem reaching ~6.6 million people, soccer is not a niche sport in Houston - it is the mainstream. Yet, it receives only ~4% of English-language sports media coverage, and entire segments such as youth soccer operate with virtually zero dedicated media infrastructure.

In this Soccer Summit T.E.A.M. Houston brings this opportunity into focus - connecting insights, creators, and businesses ready to act.

What to Expect

1) Opening Remarks: Setting the Stage

T.E.A.M. Houston will kick off with key insights and headline findings from its "Houston Soccer Media & Content Opportunity Report", highlighting the scale of the opportunity and why the timing is now.

During the event, T.E.A.M. Houston will officially release the Houston Soccer Media & Content Opportunity Report. This extensive data-driven report outlines where the gaps - and the biggest opportunities - exist for both creators and businesses, and is available exclusively to attendees.

2) Four High-Impact Mini Workshops (20–30 mins, simultaneous)

Focused, practical sessions, moderated by industry experts in these areas, designed to give you immediate knowledge, tools and insights:

• Podcasting (Audio & Video) (tell your story)
• Short-Form Video Storytelling (with the mobile phone)
• AI in Content Creation (creativity & productivity)
• Influencers & Creators Ecosystems (let others speak)

3) Main Panel: Industry Perspectives

A curated panel of top experts from Houston’s soccer and media landscape will explore where the real opportunities lie in soccer content - today and in the years ahead.

Panel speakers will be announced soon (latest March 25).

4) Networking & Vendor Showcase

Afterwards, connect with peers in a high-energy environment featuring 15–20 vendor booths, bringing together creators, businesses, and organizations active in Houston’s soccer business ecosystem - supported by food, drinks, and light DJ music.

Part of H-Town Roundup

T.E.A.M. Houston is proud to be part of H-Town Roundup for the second consecutive year.

In Collaboration With..

This event is made possible through the collaboration of volunteers, sponsors, vendors, and our event partners Cosmo Cool Concepts, Kattya & Co., and Invincible Spaces.

If you're serious about content, soccer, and business - this is one you don’t want to miss.
Why Attend?

• Solopreneurs: Build valuable connections with larger businesses while learning and networking about the fastest growing sport.
• Small and Medium Businesses (SMBs): Network with potential clients and partners, creating opportunities to integrate your business into the local soccer ecosystem.
• Mid-Sized Companies: Enhance your business presence by forming collaborations and identifying sponsorship opportunities with soccer stakeholders.
• Fortune 500 Companies: Learn how to entertain key clients and partners, while reinforcing your brand's commitment to local and global engagement.

Learn more about T.E.A.M. Houston here: www.team-houston.com/events

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