Talk: Connecting with Diverse Audiences

Tomasz Dyl, Managing Director, and Founder of GottaBe! will be joining us to speak about creating more inclusive marketing communications for brands. In recent years we have seen a rise in representation in marketing communications but Tomasz and his team argue there is another step brands need to take to real achieve inclusivity and equity.

What will you learn?

Opportunity for brands to reach minority audiences in the UK

Different ways to reach ethnic minority audiences in the UK

Adapting your messaging and value statements for audiences

Importance of making information available across ‘hard-to-reach’ communities

Host or Publisher Museum of Brands, Packaging and Advertising