Syndigo Academy - Syndication Training
About this Event
Syndigo Academy is an in-person training experience for brand teams who use Syndigo to manage and syndicate their product content to help your team get more out of Syndigo, faster.
This isn’t a conference. It’s training that works.
With a limited capacity, Syndigo Academy is built for real learning — small groups, hands-on labs, 1:1 time with Syndigo experts, and sessions designed specifically for how brands use the platform day-to-day.
Two paths. One event. You choose.
- Beginner Path (Sept 22–23): Perfect for newer users. Walk away knowing how to set up items, syndicate to major retailers, manage digital assets, and start using enhanced content.
- Advanced Path (Sept 24–25): GoPilot AI tools, Analytics Strategy, Attribute Value Mapping and Transformations, AI Commerce, Content Strategy & 90-day planning.
What you’ll get
- Hands-on workshops
- 1:1 office hours with Syndigo experts
- Industry-specific sessions for your vertical
- Syndigo Academy certification (Beginner, Advanced, or both)
- Peer connections with brands navigating the same challenges
Tuesday, September 22nd
🕑: 08:00 AM - 09:00 AM
Registration - Coffee + Conversations
Info: Look for the Syndigo registration table in the main lobby at 300 S Riverside Plaza Chicago, IL 60606. Once checked in, join us upstairs for coffee, pastries, and conversations while overlooking the Chicago River from our newly renovated Syndigo Chicago headquarters.
🕑: 09:00 AM - 09:30 AM
Welcome Keynote - Class Is In Session!
Info: Gain a better understanding of how to maximize the value of your Syndigo investment, connect your business goals to evolving industry demands, and make the most of your time at Syndigo Academy. Whether you're looking to improve operational efficiency, enhance content quality, accelerate syndication, or drive stronger business outcomes, this session will set the stage for the learning and networking opportunities ahead.
🕑: 09:30 AM - 10:00 AM
General Session - Setting a Solid Foundation
Info: An introductory session establishing the foundational knowledge needed to navigate and configure the Syndigo platform effectively.
🕑: 10:00 AM - 10:45 AM
Breakout Session 1
Info: Choose from breakout options below to help you set a solid foundation within your Syndication platform.
Core & GDSN Foundations
Info: Learn essential platform tools including Email Notifications setup, User Management, Company Dictionary configuration, and Vendor choices. Master navigation fundamentals through Quick Steps and Dashboards.
Enhanced Content & Analytics Fundamentals
Info: Basic account management and platform navigation tips to establish a foundational knowledge of Syndigo's Enhanced Content and Analytics features.
Account Setup Office Hours
Info: Looking for assistance with your account configuration or settings? Spend some 1:1 time with a Syndigo expert to get all of your questions addressed!
🕑: 10:45 AM - 11:00 AM
Break/Switch
🕑: 11:00 AM - 11:45 AM
Breakout Session 1 (continued)
Info: Choose from the breakout options below to help you set a solid foundation within your Syndication platform.
Core & GDSN Foundations
Info: Learn essential platform tools including Email Notifications setup, User Management, Company Dictionary configuration, and Vendor choices. Master navigation fundamentals through Quick Steps and Dashboards.
Enhanced Content & Analytics Fundamentals
Info: Basic account management and platform navigation tips to establish a foundational knowledge of Syndigo's Enhanced Content and Analytics features.
Account Setup Office Hours
Info: Looking for assistance with your account configuration or settings? Spend some 1:1 time with a Syndigo expert to get all of your questions addressed!
🕑: 12:00 PM - 01:00 PM
Lunch - Onsite
🕑: 01:00 PM - 01:30 PM
General Session - Product Management 101
Info: Core session covering the fundamentals of creating and managing products within the Syndigo platform.
🕑: 01:30 PM - 02:15 PM
Breakout Session 2
Info: Choose from the following breakout session options to help you better understand the fundamentals of creating and managing products with your Syndication platform.
Core Confidence: Building Data That Works
Info: Focus on Connections: Creating and editing products, managing product lifecycle statuses, and managing product duplicates. This session is ideal for those looking to understand how to leverage Syndigo Verified content and Core content for top-off data to recipients like Walmart and Target.
Activating Enhanced Content: Setup for Syndication
Info: Enhanced Content product management essentials. Understand how to create, edit, and manage product lifecycle statuses. This session will cover also cover how to manager URLs and Connected Websites for Enhanced Content syndication.
Data Ready, Retail Ready: GDSN Best Practices
Info: Product management fundamentals with GDSN-specific topics: Hierarchies, CIC messaging, Publication Withdraw processes, and Archiving best practices for GDSN compliance.
🕑: 02:15 PM - 02:30 PM
Break/Switch
🕑: 02:30 PM - 03:15 PM
Breakout Session 2 (continued)
Info: Choose from the following breakout session options to help you better understand the fundamentals of creating and managing products with your Syndication platform.
Core Confidence: Building Data that Works
Info: Focus on Connections: Creating and editing products, managing product lifecycle statuses, and managing product duplicates. This session is ideal for those looking to understand how to leverage Syndigo Verified content and Core content for top-off data to recipients like Walmart and Target.
Activating Enhanced Content: Setup for Syndication
Info: Enhanced Content product management essentials. Understand how to create, edit, and manage product lifecycle statuses. This session will cover also cover how to manager URLs and Connected Websites for Enhanced Content syndication.
Data Ready, Retail Ready: GDSN Best Practices
Info: Product management fundamentals with GDSN-specific topics: Hierarchies, CIC messaging, Publication Withdraw processes, and Archiving best practices for GDSN compliance.
🕑: 03:15 PM - 04:00 PM
Afternoon Elective Courses
Info: Choose from one of the afternoon elective courses below, based on your workflow needs and interests.
Efficiency In Action: Downloads & Data Views
Info: Learn how to use Syndigo's Download and Data View tools to efficiently manage product data. Explore exporting data for bulk updates, organizing information with Data Views, and supporting Attribute Value Mapping for advanced use cases.
Enhanced Content Design Lab: Building Dynamic Widgets
Info: Comprehensive exploration of all widget types available for building rich, engaging Enhanced Content experiences.
Office Hours
Info: Drop-in support session for users without an account or those experiencing support issues. Get personalized help with account setup and troubleshooting.
🕑: 07:15 PM - 08:45 PM
Academy After Hours - Chicago Architecture Tour
Info: Join fellow Syndigo Academy attendees for an unforgettable look at the architecture that shaped one of the world's most iconic skylines. This guided Chicago Architecture River Cruise offers a unique perspective on the city's history, innovation, and design while providing an opportunity to connect with peers outside the classroom.
Wednesday, September 23rd
🕑: 08:00 AM - 09:00 AM
Coffee + Coversations
Info: Kick off day 2 with some pastries, caffeine, and conversations with peers and Syndigo staff!
🕑: 09:00 AM - 09:30 AM
General Session - Winning the Shelf
Info: It's not enough to simply make it to the digital shelf! Learn strategies to optimize your product content for maximum retail shelf impact and discoverability.
🕑: 09:30 AM - 10:15 AM
Breakout Session 3
Info: Choose from the following breakout options to help you better optimize your product content for maximum retail shelf impact and discoverability.
Mastering the Marketplace: Origins, Archiving, & Core Optimization
Info: Navigating the Syndigo Marketplace to manage Verified Content. How supplement Verified content with brand created top-off data (for grocery recipients when applicable)
Creating Interactive Content That Converts
Info: Learn all about what works best when it comes to Enhanced Content and how to create interactive and engaging content that captures shoppers attention and ultimately drives conversions.
From Standard to Success: GDSN Quality & Recipient Readiness
Info: Explore GS1 standards, image quality requirements, and recipient implementation guides for verified commercial content distribution (GDSN).
🕑: 10:15 AM - 10:30 AM
Break/Switch
🕑: 10:30 AM - 11:15 AM
Breakout 3 (continued)
Info: Choose from the following breakout options to help you better optimize your product content for maximum retail shelf impact and discoverability.
Mastering the Marketplace: Origins, Archiving, & Core Optimization
Info: Navigating the Syndigo Marketplace to manage Verified Content. How supplement Verified content with brand created top-off data (for grocery recipients when applicable).
Creating Interactive Content That Converts
Info: Learn all about what works best when it comes to Enhanced Content and how to create interactive and engaging content that captures shoppers attention and ultimately drives conversions.
From Standards to Success: GDSN Quality & Recipient Readiness
Info: Explore GS1 standards, image quality requirements, and recipient implementation guides for verified commercial content distribution (GDSN).
🕑: 11:30 AM - 12:30 PM
Lunch - Onsite
🕑: 12:30 PM - 01:00 PM
General Session - Optimizing the Syndigo Experience
Info: Personalize your Syndigo workflow to match your work style and maximize productivity.
🕑: 01:00 PM - 01:45 PM
Breakout Session 4
Info: Choose from the following breakout options to help you personalize your Syndigo workflow to match your work style and help you maximize productivity.
The Efficient Worker
Info: For users who want to get things done quickly: Learn to access features fast, favorite connections, save filters, set up specific email notifications, duplicate products efficiently, use copy-down features, and manage to-do lists.
The Customizer
Info: For users who want a tailored experience: Master all customization options including filters, columns, product sets, and Data Views to create your ideal workspace.
The Completionist
Info: For users who want 100% completion: Managing non-active products through Archiving, Discontinuing, On-hold status, and disconnecting. Includes filtering techniques, Company Dictionary usage, bulk edit error handling, and bulk export/import workflows.
🕑: 01:45 PM - 02:00 PM
Break/Switch
🕑: 02:00 PM - 02:45 PM
Breakout 4 (continued)
Info: Choose from the following breakout options to help you optimize your Syndigo workflow to match your work style and help you maximize productivity.
The Efficient Worker
Info: For users who want to get things done quickly: Learn to access features fast, favorite connections, save filters, set up specific email notifications, duplicate products efficiently, use copy-down features, and manage to-do lists.
The Customizer
Info: For users who want a tailored experience: Master all customization options including filters, columns, product sets, and Data Views to create your ideal workspace.
The Completionist
Info: For users who want 100% completion: Managing non-active products through Archiving, Discontinuing, On-hold status, and disconnecting. Includes filtering techniques, Company Dictionary usage, bulk edit error handling, and bulk export/import workflows.
🕑: 02:50 PM - 03:15 PM
General Session - Recipient Round Tables Overview
Info: Quick overview of Recipient Round Table Breakouts
🕑: 03:15 PM - 04:30 PM
Breakout - Recipient Round Table
Info: Connect with Syndigo experts to discuss recipient-specific questions, unique requirements, and best practices for delivering content successfully. Bring your challenges, get tailored guidance, and learn practical tips to help your content reach the right destination.
Thursday, September 24th
🕑: 08:00 AM - 09:00 AM
Registration - Coffee + Conversations
Info: Look for the Syndigo registration table in the main lobby at 300 S Riverside Plaza Chicago, IL 60606. Once checked in, join us upstairs for coffee, pastries, and conversations while overlooking the Chicago River from our newly renovated Syndigo Chicago headquarters.
🕑: 09:00 AM - 09:30 AM
Welcome Keynote
Info: Welcome to the Advanced Learning Track. Let's kick things off by setting the stage for what you can expect to learn over the next two days and the value that Syndigo can bring to your day to day efforts when it comes to Syndicating product content.
🕑: 09:30 AM - 10:00 AM
General Session - Winning the Shelf
Info: The recipe for winning the shelf doesn't have to be complicated. The more accurate and complete the product content, the better it will perform.
🕑: 10:00 AM - 10:45 AM
Breakout Session 1
Analyzing Live Product Data
Info: Use the Analytics Suite reports including Content Health and Is It Live to understand how your products are performing in the marketplace. Learn to interpret data, identify gaps, and take action to improve product visibility.
Leveraging Data Views & Custom Recipients
Info: How to leverage Data Views and Custom Recipients to efficiently manage content data across multiple retailers and internal team members. Streamline workflows and improve collaboration.
Office Hours
Info: At-the-elbow support for advanced topics. Bring your questions and work 1:1 with a Syndigo expert to find the best answers.
🕑: 10:45 AM - 11:00 AM
Break/Switch
🕑: 11:00 AM - 11:45 AM
Breakout Session 1 (continued)
Analyzing Live Product Data
Info: Use the Analytics Suite reports including Content Health and Is It Live to understand how your products are performing in the marketplace. Learn to interpret data, identify gaps, and take action to improve product visibility.
Leveraging Data Views & Custom Recipients
Info: How to leverage Data Views and Custom Recipients to efficiently manage content data across multiple retailers and internal team members. Streamline workflows and improve collaboration.
Office Hours
Info: At-the-elbow support for advanced topics. Bring your questions and work 1:1 with a Syndigo expert to find the best answers.
🕑: 12:00 PM - 01:00 PM
Lunch - Onsite
🕑: 01:00 PM - 01:30 PM
General Session - Syndigo for Industry Specific Needs
Info: While the goal has always been to build a solution that could work for any brand, we recognize the nuances of product content between industry verticals. Understand more about how Syndigo's purpose built solutions help solve those industry specific needs.
🕑: 01:30 PM - 02:15 PM
Breakout Session 2
Info: Choose from the breakout options below that best fit your industry specific needs or use cases, or take advantage of Syndigo experts at Office Hours.
Content Integrity & Content Verification - Grocery, CPG, Food Service
Info: Topics Covered: Content Integrity Reporting, Content Verification, Legal requirements, Marketing/FDA/UDSA claims. Recommended attributes for agentic searching.
Specs to Storytelling: Building Product Experiences - Hardlines, Food, FMCG
Info: Explore how leading brands in the Hardlines, Food, and FMCG verticals are combining strong content foundations with compelling product storytelling to improve discoverability, shopper confidence, and retail performance.
Office Hours
Info: At-the-elbow support for advanced topics. Bring your questions and work 1:1 with a Syndigo expert to find the best answers.
🕑: 02:15 PM - 02:30 PM
Break/Switch
🕑: 02:30 PM - 03:15 PM
Breakout Session 2 (continued)
Info: Choose from the breakout options below that best fit your industry specific needs or use cases, or take advantage of Syndigo experts at Office Hours.
Content Integrity & Content Verification - Grocery, CPG, Food Service
Info: Topics Covered: Content Integrity Reporting, Content Verification, Legal requirements, Marketing/FDA/UDSA claims. Recommended attributes for agentic searching.
Specs to Storytelling: Building Product Experiences - Hardlines, Food, FMCG
Info: Explore how leading brands in the Hardlines, Food, and FMCG verticals are combining strong content foundations with compelling product storytelling to improve discoverability, shopper confidence, and retail performance.
Office Hours
Info: At-the-elbow support for advanced topics. Bring your questions and work 1:1 with a Syndigo expert to find the best answers.
🕑: 03:15 PM - 04:00 PM
General Session - Leveraging User Generated Content: Power Reviews & Sampling
Info: Learn about the power of User Generated Content and how Syndigo is helping brands leverage that power to create a complete product details page with authentic customer reviews.
Friday, September 25th
🕑: 07:30 AM - 08:00 AM
Coffee + Conversations
Info: Kick off day 2 with some pastries, caffeine, and conversations with peers and Syndigo staff!
🕑: 08:00 AM - 08:45 AM
General Session - Attribute Value Mapping and Transformations
Info: Get grounded in AVMT with a guided tour of the Mappings tab, key indicators, mapping workflows, and Data Views. You’ll learn how AVMT helps streamline data and prepare for hands-on mapping
🕑: 08:45 AM - 09:30 AM
Creating Attribute Mappings
Info: Put mapping into action by creating universal and recipient-specific mappings, exploring key mapping options, and testing results. Hands-on activities will help you build confidence and review mapped data.
🕑: 09:30 AM - 09:45 AM
Break
🕑: 09:45 AM - 10:30 AM
Applying Attribute Transformations
Info: Take your mappings further with transformations, advanced mapping concepts, and data cleanup techniques. You’ll apply a transformation, export a Data Quality Report, and wrap up with mapping cleanup.
🕑: 10:30 AM - 11:30 AM
Friday "Brunch" - Onsite
🕑: 11:30 AM - 12:00 PM
General Session - All about Automations
🕑: 12:00 PM - 12:45 PM
Breakout 4
Info: Choose from the following Breakout options to help you better understand the Automation features and functionality that you can leverage to create and syndicate quality product content without all the manual effort!
Enhanced Content & AI: Smarter Layouts & Accessible Content
Info: Discover how Syndigo’s AI-powered Enhanced Content tools help brands create, optimize, and scale rich product experiences faster through automated layout generation, content recommendations, and intelligent workflows that improve speed-to-shelf and shopper engagement.
Content Generation GoPilots & Core Best Practices
Office Hours
Info: At-the-elbow support for advanced topics. Bring your specific questions about analytics, reporting, or content management best practices for hands-on guidance.
🕑: 12:45 PM - 01:00 PM
Break/Switch
🕑: 01:00 PM - 01:45 PM
Breakout 4 (Continued)
Content Generation GoPilots & Core Best Practices
Enhanced Content & AI: Smarter Layouts & Accessible Content
Info: Discover how Syndigo’s AI-powered Enhanced Content tools help brands create, optimize, and scale rich product experiences faster through automated layout generation, content recommendations, and intelligent workflows that improve speed-to-shelf and shopper engagement.
Office Hours
Info: At-the-elbow support for advanced topics. Bring your specific questions about analytics, reporting, or content management best practices for hands-on guidance.
🕑: 01:45 PM - 02:15 PM
General Session - Recipient Roundtable Overview & Closing Remarks
Info: Quick overview of Recipient Roundtable breakouts.
🕑: 02:15 PM - 03:30 PM
Breakouts - Recipient Roundtables
Info: Connect with Syndigo experts to discuss recipient-specific questions, unique requirements, and best practices for delivering content successfully. Bring your challenges, get tailored guidance, and learn practical tips to help your content reach the right destination.
Where is it happening?
Event Location & Nearby Stays:
USD 475.00 to USD 748.79
