Swamp Dogg

From producing classic soul for Atlantic Records to iconic album covers, from making Richard Nixon’s “enemies list” to kickstarting Dr. Dre’s career, from Muscle Shoals to collaborations with John Prine and Bon Iver, “the original D-O double G” might be the most interesting man in the history of American music.

In 1970, the Southern soul music maverick Jerry Williams, Jr. made the most radical move of his career. Frustrated with music business politics Williams reinvented himself as Swamp Dogg, an irreverent anti-hero smashing the conventions of commercial R&B music.

“I needed an alter ego because I wanted to say some things,” he would later tell NPR. “I wanted to be able to talk about sex, religion, politics; I wanted to sing about everything.” And sing about everything he did.

Swamp Dogg’s debut release Total Destruction to Your Mind featured a post-apocalyptic take on the Muscle Shoals’ sound, with lyrics inspired by the revolutionary politics and psychedelic drugs of the late ‘60s. The music on Total Destruction to Your Mind stood worlds apart from the formulaic pop tunes Williams started cutting in 1954 under the name Little Jerry, and Swamp Dogg hasn’t looked back since.

But the music business wasn’t ready for Swamp Dogg, nor was the rest of America. His bizarre album titles and wild cover art turned the average consumer off, while his subversive lyrics and anti-war activities alongside Jane Fonda earned him a spot on Richard Nixon’s infamous enemies list. Swamp Dogg was not deterred. He seemed to relish operating from the margins of the music business, consequently becoming one of the quintessential outsider figures in American music.

Though most of his records would go woefully underappreciated in their own time, critics and audiences alike would eventually come to see Swamp Dogg for the visionary he remains. The New York Times praised his “salty, earthy Southern-soul storytelling;” Rolling Stone hailed his catalog full of “classics that have influenced generations of younger musicians;” The Independent dubbed him a “psychedelic soul original;” The Fader declared him a “legend;” Pitchfork called him “one of pop’s great cult acts;” and Vice crowned him “the unsung king of soul music.”

Now, more than fifty years after his debut album, Swamp Dogg is still re-inventing himself, still as a radical as ever, exploring contemporary sounds on 2018’s Love, Loss, and Autotune and now bluegrass on his latest, Blackgrass: From West Virginia to 125th St.

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