Successfully Navigating the Social Media Landscape 2025

Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences.

In this hands-on session, you'll learn about:

• Emerging Platforms and Trends: Discover which social media platforms are gaining traction and how to leverage them for your business. We’ll explore the rise of short-form video content, virtual reality experiences, and the impact of AI-driven algorithms on audience engagement.
• Content Strategies for Success: Gain practical tips on creating compelling content that resonates with your target audience. Learn about the importance of authenticity, storytelling, and user-generated content in building brand loyalty.
• Data-Driven Decision Making: Understand the metrics that matter. We’ll cover how to analyze social media performance and adapt your strategies based on real-time insights and audience feedback.
• Navigating Challenges: Discuss common pitfalls and challenges businesses face in the social media landscape, from managing online reputation to dealing with changing algorithms, and how to overcome them.
• Future-Proofing Your Strategy: Equip yourself with tools and frameworks to stay ahead of the curve. Explore innovative marketing techniques that will help your business remain relevant in a fast-paced digital world.

Whether you’re looking to establish your brand or enhance your existing online presence, our expert facilitator will guide you through the essential strategies and tactics to thrive in the fast-paced world of social media in 2025.

This informative workshop is offered at no cost and is being sponsored in partnership with the and the .

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Speaker: Mike Sperling

Mike is the CEO and Owner of Sperling InteractiveInteractive with over 15 years of website design, photography, marketing, and e-commerce experience. He built Sperling Interactive with his wife from the ground up, starting as a small office in his home with only a few employees and clients to one that has 20+ employees and more than 600 clients served all from our headquarters in Salem’s Historic District.
Mike grew up in Baltimore, Maryland where he went to a magnet school for the arts and began his study of photography. From there he went on to Rochester Institute of Technology in New York where he got his degree in Photojournalism and Communications. Before founding Sperling Interactive, Mike worked his way up from staff photographer at the Eagle Tribune Publishing Company to the lead operator and manager of multiple websites for daily and weekly publications.
Mike has a deep commitment to community involvement and civic engagements. In the past few years he and members of our team have become involved in programs that assist the youth, homeless, food insecure, and families at risk through programs at Lifebridge, Paddle for Plummer, LEAP for Education, Harborlight, Bridgewell, and the Enterprise Center at Salem State.
Ever the optimist, Mike believes that there is never a problem that can’t be solved with a bit of ingenuity and perseverance. It’s this positive, can-do attitude and know-how that allowed Mike to be recognized as Small Business of the Year 2019, by the Greater Beverly Chamber of Commerce.

Host or Publisher Enterprise Center at Salem State University