Strategy, Story & Scale: Building Immersive Attractions on a Budget

This interactive in-person case study breaks down the process of designing an activation
with a team of 3 to 5 and a budget under $5,000.
About this Event

PRESENTERS:

• Caitlin Sprague: Creative Director and Show Writer

• Mikayla Winger: Show Designer and Fabrication Lead

• Audrey Jo: Show Designer and Graphic Designer

• Bryan Frost: Interior Designer

DESCRIPTION:

How do you create a compelling, story-driven immersive experience with limited time, money, and people? This interactive case study breaks down the process of designing a short-term activation with a team of 3 to 5 and a budget under $5,000. From spatial planning and prop sourcing to interactive design and project build-out, you’ll learn how to tell your story successfully, stretch resources, and adapt in real time when things go sideways. You’ll leave with practical tools for aligning story, space, and execution under real-world constraints without losing sight of your story and while supporting your team.

AGENDA:

Presentation: 45 minutes

• Intro to presenters and presentation: 3 minutes

• Overview of IMMERSE project: 5 minutes

• Breakdown of concept design, fabrication, and construction processes: 20 minutes

• Lessons learned: 8 minutes

• Q&A: 10 minutes

Interactive workshop: 45 minutes

• Instructions: 5 minutes

• Team resource assessment: 5 minutes

• Team brainstorming: 20 minutes

• Sharing ideas with larger group: 15 minutes