Strategy Lab August 2025: Authority Building Through Education

Theme: Become the Local Expert People Trust

📍 Location: ServPro Team Chestnas, 232 Axminister Drive, Fenton, MO 63026📅 Date & Time: Wednesday, August 21st, 2025 | 10:00 AM – 12:00 PM🎟️ Free to attend – Limited to 40 seats!

Many businesses rely on promotions to stay top-of-mind, but long-term trust and brand authority come from education. This month’s Strategy Lab is all about showing you how to position yourself as the go-to expert in your spaceby turning your everyday knowledge into lead-generating content.

Whether you're a realtor, chiropractor, roofer, or bakery owner, your expertise is your secret weapon. Let’s show you how to use it.

Alison: How to turn your most-asked questions into branded educational content that builds credibility and trust.Chris: How to structure simple video series and evergreen explainer funnels to answer FAQs 24/7.Nick: How to use AI to research trending topics, generate outlines and optimize everything for SEO without the guesswork.

• 3–5 educational video ideas tailored to your business
• A 3-part video funnel outline (Awareness > Consideration > Action)
• A FAQ-to-Content worksheet to reuse with your team
• A custom evergreen content list (based on your top questions)
• BONUS: Links to AI tools + templates to generate video and social content instantly

💡 Perfect for: Small business owners, marketers, office managers, and anyone who wants to build trust, generate leads, and stop chasing cold traffic.

💬 Don’t forget to invite a friend or colleague, this one’s going to be packed with value.

Spots are limited, grab yours now before they’re gone!

Host or Publisher Connect Video