Strategy & Innovation Challenge - The clash between failure & innovation

Is your organization struggling with the fear of failure when it comes to innovation? You’re not alone!

We invite you to the Strategy & Innovation Challenge: "The Clash Between Failure and Innovation" at our campus.

Join us for a unique keynote by Dr. André de Barros Teixeira, 23 years with Coca-Cola in five continents, senior positions in R&D, Operations and General Management. He'll talk about Coca-Cola’s bold attempt to reformulate its iconic drink and how they turned failure into innovation.

Innovation experts Prof. Dr. Robin De Cock and Dr. Geert Scheipers will then spark an engaging debate on how failure can become a stepping stone to success.

Success inspires, but failure transforms. Ready to join the discussion?

We hope to see you there!

What happens when a global giant like Coca-Cola decides to tinker with its most iconic product? In a battle against Pepsi, Coke's daring reformulation of its beloved soft drink sparked one of the biggest consumer backlashes in history. What went wrong, and what lessons did Coca-Cola learn from this infamous "New Coke" fiasco? Or was it a smart move? Discover how the company turned a potential disaster into opportunity during Dr. J. André de Barros Teixeira's keynote.

Moderated by Prof. dr. Lou Van Beirendonck, international and Flemish HR experts will share their instincts and insights, including:

• Dr. J. André de Barros Teixeira, Visiting Professor, Innovation, and Humanistic Management, Antwerp Management School
• Prof. Robin De Cock, Robin De Cock, Associate professor of entrepreneurship at Antwerp Management School
• Prof. Geert Scheipers, Professor of Strategic Management at Antwerp Management School

Practical info

Date: Monday 07 October, 2024
Timing: 6pm - 10pm
Location: Antwerp Management School, Boogkeers 5, 2000 Antwerp
Fee: € 55 (excl. vat) - AMS alumni: € 35 (excl. vat)
Language: English

Who should join? This event is open to AMS alumni, current students, C-level Executives & Managers, CEOs, Innovation Managers, Individual Leaders and anyone interested in the topic being discussed. Bringing together diverse perspectives will enrich the experience for all participants.

t +32 3 265 10 91, e Ina@[email protected]

Host or Publisher Antwerp Management School