Strategies for brand success on social media with Scottish Government

We’ll give an overview of how we collect, interpret and apply social media analytics data to measure effectiveness, optimise performance, and make evidence-based decisions. We’ll also touch on brand values and ethical social media practices and how this guides our online presence.

Learning Outcomes
Attendees will get an overview of the Scottish Government and Brand Scotland’s approach to social media management and will get a chance to learn how we develop audience focussed, platform-specific strategies.

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