Strategic Selling: B2G Sales Canvas

This course introduces the B2G/B2B Strategic Selling Methodology, designed specifically for Business Diplomacy professionals. Participants will learn how to apply the B2G Sales Canvas to develop effective sales strategies and navigate the complexities of public sector sales. Through practical insights and real-world applications, the course equips sales professionals, business development managers, and consultants with the skills to enhance their sales effectiveness, build strong relationships in the B2G sector, and refine their business diplomacy approach for long-term success.

Meet Alistair Starling, a seasoned professional with a unique blend of government and private sector expertise. As a former UK Diplomat with the Foreign & Commonwealth Office, Alistair spent a decade helping companies expand their global footprint. With 20 years in business development, design, and innovation, he brings extensive experience across multiple sectors. Fluent in English, Italian, and German, and has a solid grasp of French, Alistair's multicultural background is key to his success in navigating international markets. From leading start-ups to driving sales for Cambridge University Press, his track record speaks for itself. Alistair's engaging public speaking skills and his knack for building vibrant networks across Europe make him a trusted voice in the industry.

Additional Training Options: We offer both the 2-hour capsule course and a comprehensive 4-hour or 8-hour deep-dive face-to-face course on this topic, delivered on-site. Customised training can be scheduled at your location and convenience (pricing to be negotiated separately).

For more information on tailored capsule and deep-dive courses for your team, contact us: [email protected]

Host or Publisher European Diplomats