Strategic Digital Marketing

Developing the right way forward for your business that is affordable and will perform as you need it to.

A one day course with Karen Hoyle that includes:

• What does marketing consist of in 2024
• Where does your business need to be competing online and by what extent (competitors, opportunities etc)
• Review of current channels and how they perform
• What are you considering for digital going forward (discussion)
• Building a new digital strategy that is appropriate for your needs
• Budgeting for marketing - what do you need to spend
• Planning for marketing - minimum viable product to targeted saturation - the costs of each.
• Recruiting the right people for digital and working with third party agencies and freelancers.

About Karen Hoyle

A board level strategic marketing and business professional. A strong and successful commercial sense has been developed following hands-on work with National and International leading brands as Head of Marketing and Internal Communications and Consultancy positions. 'Influential Woman of the Year Finalist' in Venus Business Awards. Strengths lie in guaranteed delivery to timely and appropriate planning, team management, commercial focus, marketing ROI, marketing strategy, innovative digital strategies, thought leadership and cutting through the treacle to focus on priorities.

Working with £Million businesses as well as SMEs.

Specialties: Marketing Strategy and Planning, Business Growth Strategy, Social Media Management, Internal Communications, PR, Digital Marketing Strategy, Storytelling and Content, SME Growth, Team Management and wide-ranging Marcoms. Agile Qualified Practitioner, Experienced speaker and presenter. Lecturer and tutor.

Linkedin profile explains all: https://www.linkedin.com/in/karenhoyle/

Funding Statement

Digital Futures is part-funded by the UK Government through the UK Shared Prosperity Fund. Cornwall Council has been chosen by Government as a Lead Authority for the fund and is responsible for monitoring the progress of projects funded through the UK Shared Prosperity Fund in Cornwall and the Isles of Scilly.

The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

Host or Publisher Truro & Penwith College