Strategic Account Planning using MEDDIC - LIVE IN LONDON

Strategic Account Planning using MEDDIC - live in London on the Wednesday 14 May 2025.

This is a live workshop using REAL ACCOUNTS to create a fully comprehensive account plan and pipeline generation plan to strategically target large enterprise accounts - using MEDDIC.

In this workshop we will cover:

• Back to basics of Strategic Account Planning - how to make a plan stick
• Reset the mindset of strategic account planning to ensure ongoing iteration of the plan
• Build a strategic account plan for a single account using MEDDIC based templates
• Agree actions and follow up cadence (with KPIs) to attack the account to increase pipeline and revenue

COURSE BENEFITS

• Pipeline & Revenue in large enterprise accounts
• Reset mindset on strategic account planning
• Understand how MEDDIC supports the planning process and ongoing implementation of the plan
• Deliver easy to use and customer ready templates to broaden your knowledge and contact base in the accounts

COURSE FORMAT

The course is a full workshop using real enterprise account examples which you can use immediately following the session.

Host or Publisher Emma Maslen - Founder / CEO