Stop the Scroll: How to Win in the Attention Economy

Thursday, March 19 | 6:00 PM | Fort Lauderdale, Florida, USA

Join SFIMA for Stop the Scroll: How to Win in the Attention Economy, sponsored and presented by our title sponsor, Medialister. This presentation will include a curated expert panel bringing together leading voices in SEO, AI, PR and brand visibility for practical insights on how brands can stay ahead in an increasingly crowded and algorithm-driven attention economy.

As technology platforms continue to monetize engagement, marketing channels multiply at unprecedented speed, AI becomes embedded in every stage of communication, and audience attention spans have declined by nearly 50% over the past decade. This has us questioning, "How should brands adapt their visibility strategies to remain competitive, both locally and globally?"

Together we'll explore the questions such as:

• The media, PR, and digital marketing landscapes are at a turning point. What's changing and what's coming next?
• Why is visibility now a business imperative, and how to build it strategically?
• Which tools and approaches deliver measurable results without wasting time or budget?
• How do you set expectations with your PR and digital marketing agencies to maximize impact and ROI?
• How do you scale globally while staying relevant locally?

Panelist,

Founder, Medialister | Brand Visibility & Growth Expert

Alexander Storozhuk is a global tech founder with 20+ years of experience building and scaling digital marketing and PR products focused on visibility, credibility, and growth. A regular contributor to Forbes, Entrepreneur, and Inc., and a Go Global Award winner, he brings a practical, results-oriented perspective on achieving transparent and efficient brand visibility across search, media, and AI-driven channels.

Panelist,

Founder & CEO, Digital Neighbor | SEO & Performance Growth Expert

Eric Ritter is the Founder and CEO of Digital Neighbor, a Tampa-based digital agency specializing in SEO, paid media, and performance-driven growth strategies. With nearly two decades of experience, he helps brands design cost-efficient, multichannel strategies that deliver measurable results. He is also an Adjunct Professor at the University of South Florida, teaching Digital Media and bridging strategy with execution.

Moderator,

Marketing, Medialister | Growth & Communication Strategist

*Please note that scheduled panelists are subject to change.

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