Steering Your Brand Through Social and Political Turbulence

Whether your organization has a social mission or not, there are strong connections between brand strategy and what is happening in the world right now. Brands have to be clear on their values and decide whether they should take a stance on social, political, environmental and economic issues that shape customer behavior and civic dialog. This is even tougher in an election year, a time of war, and when AI is changing the game. What do marketers need to know to effectively steer their brands in such turbulence?In this timely and thoughtful discussion, AMA Pittsburgh is inviting local experts to weigh in and offer their insights.

Topics will include:

• How should my brand think about social missions, and evaluate whether to take a stand on certain issues?
• What steps can I take now to be prepared for continued turbulence, increased regulations and unforeseen risks?
• How can I drive responsible AI adoption for my brand, to protect reputation, privacy, and ensure a positive impact for my customers, employees and the public?

Our panelists include:

George Potts, Founder and President of Fifth Influence, an agency focused on helping progressive brands, organizations, and issue advocacy groups. George also serves on the board of AAF Pittsburgh (American Advertising Federation).

Shannon Baker, President of Gatesman and serves on the boards of Pittsburgh Downtown Partnership and VisitPittsburgh.

Cooper Munroe, CEO of The Motherhood, an influencer marketing agency in Pittsburgh.

Jeff Krakoff, President of Krakoff Communications, a public relations, strategic communications and marketing firm. Jeff is also an adjunct professor with University of Pittsburgh, Point Park University and Slippery Rock University.

Eryn Correa, Founder and Managing Partner of Correa Legal, a law firm focused on startups with social impact missions and exposure to ESG. Eryn is also an adjunct professor at the University of Pittsburgh School of Law.

The panel will be moderated by Dror Yaron, Principal of Ethics.Coach, who helps startup founders, corporate executives, and ethics leaders operationalize their company values.

The event will begin with an hour of networking reception with snacks and beverages followed by the panel session.

Location: Union Trust Building , 11th floor conference center, downtown Pittsburgh.

Co-hosted by AMA Pittsburgh and AAF Pittsburgh.

Host or Publisher AMA Pittsburgh