Startup Mentorship Program — Build, Fund & Scale

Most startup founders don't fail because of a bad idea — they fail because no one showed them the right sequence: validate, build, position, acquire, retain, fundraise, and scale.

This mentorship program walks you through all of it, live and in-depth — whether you are still sitting on an idea, deep in the MVP phase, or already running a startup and stuck on growth, investment readiness, or Exit strategies.

This program is for you if:

Stage 1 — Idea: You have a startup idea but no clear path from concept to MVP. You need a validated sequence before you spend a dollar or hour in the wrong direction.

Stage 2 — MVP: You have built your Minimum Viable Product (MVP) and need proven strategies in Product Positioning, Sales & Marketing to get your first real traction.

Stage 3 — Growth: You are running a startup and want to achieve YoY growth, secure investment, and map your Exit strategies.

IMPORTANT: This program is conducted live via Zoom Video Meeting, bringing together startup founders.

1. BUILDING A STARTUP BUSINESS

› No idea is too old — the market is always ready for it, when executed properly

› How to execute your startup idea with minimal time, money, and effort

› How to validate whether your startup idea will work — and what to do if it won't

› The exact sequence every founder must follow before spending a single dollar

2. MARKET RESEARCH & STATISTICS

› Why market research is non-negotiable — and how to do it for your startup

› How to use Crowdsourcing to get the data you need, fast and at low cost

› How to read Demographics to pinpoint exactly who will buy your product

› How to build product and marketing strategies from real data, not assumptions

3. MVP/POC (MINIMUM VIABLE PRODUCT / PROOF OF CONCEPT / PROTOTYPE)

› What your MVP should actually look like — and how to build it for free

› How to test whether the market will accept your product before you invest heavily

› How to define your Business Model, identify Early Adopters, and apply Iteration methods

› How to generate your first real traction before you have a finished product

4. PRODUCT & PRODUCT POSITIONING

› How to determine the real value customers will pay for — without hesitation

› Whether your startup is B2B or B2C — or both — and what that means for your go-to-market

› Whether Loss Leader Pricing applies to your model and how to use it correctly

› How to build CTAs (Calls to Action) that convert interest into paying customers

5. GO TO MARKET (GTM) STRATEGY

› How to let the market know what you are building — before you finish building it

› How to lock in your First Mover Advantage (FMA) before competitors catch up

› Whether Freemium or Gamification fits your startup model — and how to execute it

› How to choose between a soft launch and a launch party — and build a Market Penetration strategy

6. CUSTOMER ACQUISITION & RETENTION

› How to identify your ideal target audience and stop wasting budget on the wrong people

› Customer Behaviour Modelling (CBM) — what it is and how to apply it to your startup

› How to calculate CLV (Customer Lifetime Value) and use it to project MRR, ARR, and IRR

› How CAC (Customer Acquisition Cost) interacts with CLV / LTV for sustainable recurring growth

7. SALES & MARKETING STRATEGIES

› How to build a complete Sales & Marketing playbook — Direct, Indirect, Offline, and Digital

› What actually motivates new customers to buy — and how to engineer that trigger

› How to optimise SQLs and MQLs to increase conversion rates at every stage of the funnel

› Why Advertorials, Growth Hacking, and PR are essential to hitting your MRR / ARR targets

8. INVESTMENT READINESS (STARTUP FUNDRAISING)

› Why investors keep saying no — and the specific, fixable reasons behind it

› How to Bootstrap, Crowdfund, and Equity Crowdfund your startup

› Burn Rate, Cash Flow (positive and negative), Churn Rate, and IP (Copyrights, Patents, Trademarks) — explained

› How to build a compelling Pitch Deck and Business Plan that earns real traction and fair Valuation

9. INVESTOR’S ANALYSIS OF YOUR STARTUP

› The simple questions every investor asks — and why most founders cannot answer them

› How to read a Term Sheet and understand the clauses that affect you as a founder long-term

› How a founder with 100 customers can raise $1 million — while another with 10,000 customers raises nothing

› How to calculate and defend your pre-money and post-money Valuation

10. ORGANISATIONAL STRUCTURE OF YOUR STARTUP

› How to build an internal organisation structure that can actually execute your strategy

› KAM (Key Account Management) and KPI frameworks — how to set them up from day one

› How to build Evangelists inside your team and customer base — and when and how to Pivot

› How to run a proper SWOT Analysis and turn it into an action plan

11. COMMON ISSUES WITH STARTUPS & FOUNDERS

› Why your startup is not picking up — even after months of effort and real money spent

› Why customer acquisition keeps breaking down and retention never sticks

› How to overcome financial, operational, and customer problems simultaneously

› What to do when your startup is on the verge of collapse — and how to find a way out

About: LAKSHMAN SINGH

Startup Mentor · Business Coach & Auditor · Angel Investor · Fund Manager

Lakshman Singh has over a decade of hands-on experience in the global startup ecosystem. He has delivered 1,000+ one-on-one startup consultations, worked directly with founders across 110+ cities worldwide, and actively invests in and mentors early-stage startups.

He helps founders through direct consultation, business audits, mentorship, angel investment, and access to his global network.

LinkedIn: linkedin.com/in/iamlakshmansingh

Website: lakshmansingh.com

Email: [email protected]

Clientele: lakshmansingh.com/clientele

Services: lakshmansingh.com/services

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