Startup CPG Alley Rally at Expo West

Startup CPG is BACK with our 5th annual Alley Rally party at Expo West!

For the fifth year in a row, we’re throwing an epic bowling party to come together and celebrate the best emerging CPG brands.

Conveniently located at the Anaheim Bowlero - only a 10 minute walk from Expo - you’ve got more time to network, party, and bowl the night away. Plan to grab dinner with your CPG BFFs and then enjoy an open bar for three hours and graze on samples from our featured Breakout Brands. Don’t make other plans for this night - once they close down the open bar, we’re staying till they kick us out and you strike out.

Last year, the Alley Rally party sold out to 1,500 attendees, so don’t delay - block your calendar and grab your tickets ASAP — see you there!

Interested in serving NA beverages or leaving samples for guests? Email [email protected]!

Ruthie Young, Good Eggs

Roger Brady, Good Eggs

Randy Ornstein, Gopuff

Erin Haug, Gopuff

Nick Carse, Perfect 10 Foods

Jessie Kimsey, Misfits Market

Fred Hart, DIELINE

Darren Viscount, Bristol Farms

Efrain Chacach, Bristol Farms

Alicia Cole, UNFI

Aaron May, UNFI

Meagan Kessel, UNFI

Mike Ridenour, UNFI

John Raiche, UNFI

Jasmin Kinnard, Central Market

Dwight Richmond, Town & Country

Eric Schnell, Beyond Brands

John Craven, BevNet

Monica Watrous, BevNet

Ray Latif, BevNet

Jacqui Brugliera, BevNet

Mike Schneider, BevNet

Melissa Traverse, BevNet

Chrisi Frizzell, 7-Eleven

Moni chakravorty, 7-Eleven

Matt Bunevich, 7-Eleven

Louisa McCarty, 7-Eleven

Steven Zermeno, 7-Eleven

Theresa Nguyen, 7-Eleven

Saya Honda, 7-Eleven

Sean Goldsmith, Zero Proof

Cari Focht, Zero Proof

Jordan Haskell, Zero Proof

Rachel Jones, GNC

Kenneth Huntly, GNC

Mark Butera, GNC

Roberta Townes, GNC

Lauren Waksmunski, GNC

Cameron Gould-Saltman, TikTok Shop

Jason Bidart, Giant Food

John Trainor, Giant Food

Kristin Apperson, Giant Food

Meg MacAvoy, Giant Food

John Lane, Raley's

Christina Schmidt, KeHe

Alvaro Reyes, KeHE

Greg Goeden, KeHE

David Shaffer, KeHE

Chris Lorentz, KeHE

Christine Casey, KeHE

Elizabeth Frandle, KeHE

Jake Morgan, KeHE

Tyler Averett, KeHE

Lynda Glass, KeHE

Hunter White, KeHE

Jessica Olszyk, KeHE

Tim Dornfeld, KeHE

Tabitha Sewell, KeHE

Jeremy Adams, KeHE

Scott Owen, KeHE

Marc Nehring, KeHE

Kelly Stockdale, KeHE

Andrew Spencer, KeHE

Justin Mares, KeHE

Jeff Lawrence, KeHE

Trei Campbell, Woodlands Market

Steve Buhagiar, Woodlands Market

Kristen Tucker, Fresh Thyme

Ellen Brucher, Fresh Thyme

Donald Minnick, Fresh Thyme

Robert Abdee, Fresh Thyme

Kenny Hausmann, Fresh Thyme

Charlie New, Whole Foods Market

Kate Tom, Misfits Market

Morgan Drummond, Misfits Market

Brooke Revere, Misfits Market

Madeline Tate, Misfits Market

Bunga Jones, Misfits Market

Kayla Alvarez, Misfits Market

Stephen Edelman, Misfits Market

John Jennings, Misfits Market

Robin Filipiak, Misfits Market

Jaden McTaggart, Earth Fare

Justin Betson, Earth Fare

Laurie Aker, Earth Fare

Nicole Kirchmann, Earth Fare

Jonathon Prescott, Earth Fare/UNFI

Summer Thompson, MH Foods

Tahaji Felder, Target

Erica Kupser, Target

Cheree Carter, Target

LeSpencer Walker, Target

Jennifer Ray-Jones, Target

Gabriela Morales, Ignite20

Abby Wizel, Fresh Direct

Jonas Mendoza, Fresh Direct

Jullian Goncalves, Fresh Direct

Karla Goris, Fresh Direct

Loan Heilner, Fresh Direct

Samuel Ileh, Fresh Direct

Melani De Guzman, Fresh Direct

Ahmed Chehade, Good Stuff Distributor, Inc

Nabil Chehade, Good Stuff Distributor, Inc

Breakout Brands are those who don't have a booth at Expo West and will sample at the party. You'll vote for the the top-rated Breakout Brand who will win a free FREE BOOTH for Expo West 2027!!

• Coming soon!

APPLY TO BE A BREAKOUT BRAND HERE.

Health & Safety Standards, Refund Policy

There is a no refund policy. Regarding Health & Safety the organization follows local state guidelines & the same policies adapted by New Hope / Expo.

Interested in sponsoring this epic party? Email [email protected]

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