Starting from Scratch on Social Media | December SHSMG Event

Join our free events to hear from people in social media roles in the heritage sector, ask questions and pick up practical tips.

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EVENT DESCRIPTION

Want to develop a social media presence or launch a new account for your organisation or project?

For our December event, we’ll be hearing from Dr Kristin Leith FSAScot, Senior Curator of Clocktime, a new digital museum which enables a worldwide audience to discover how British clockmakers changed our world. Kristin’s team launched the social media accounts for Clocktime in early 2024 and have been steadily growing their follower and engagement numbers ever since.

In addition to a whistlestop tour of the digital museum, Kristin will talk about what platforms they chose and why, how they’ve been sharing and adapting website content for social media on different platforms, and what communities/target audiences they decided to cultivate as followers. She’ll also cover how they grew their follower numbers from zero, what they chose to track and report on, and key takeaways (including what worked well, and what they’d do differently going forward).

This online event will conclude with a Q&A session.

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TELL US ABOUT YOUR CAMPAIGN, LAUNCH DATE, ETC.

SHSMG events are attended by communications folk from across the sector, so it’s a great opportunity to spread the word about a campaign you’d like them to know about (for example, a hashtag you’d like museum accounts to use) or a launch date that you want other organisations to avoid.

We’ll ask for this information during the event, but you can also contact us ahead of time if you can’t make it or would rather not speak up.

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ADDITIONAL INFORMATION

All attendees are expected to act with respect to one-another during this event and anyone making comments which we believe to be inappropriate or abusive will be removed from the event immediately.

If you have any questions, please don't hesitate to contact us on X or email [email protected].

Remember to join the conversation on X using #SHSMG and sign up to our e-newsletter to be notified about additional events.

All SHSMG events are supported by , a hub for Scottish archaeology. Dig It! is coordinated by the Society of Antiquaries of Scotland (Charity No SC010440) and primarily funded by Historic Environment Scotland.

Image credit: David Ramsay King James Portrait Watch c1618. Courtesy of the Clocktime® Digital Museum, © The John C Taylor Collection Limited

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SPECIAL THANKS

Thanks to our fantastic sponsor, we're able to offer payment to all SHSMG speakers while keeping these events free for attendees:

"Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps."

For more information, visit .

Host or Publisher Scottish Heritage Social Media Group