Start-Up Support: Knowing your Customer

This workshop from the Business Support Service at Liverpool City Council is hosted by Carole Shepphard from MATS Consultancy and will focus on understanding the importance of knowing your customer and how this knowledge can enhance business success.

In this session, you’ll learn how to:

• Explain why understanding customers is essential

• Identify key methods to gather customer insights

• Describe how customer knowledge can drive loyalty and sales

• Recognise tools that support customer understanding

How to find the venue

This is an image of the venue on street view.

Transport- If you’re travelling by car, there is free onsite parking available. The instructions via public transport are below.

Directions from Sandhills train station-The venue is a 10-minute walk from Sandhills station. https://maps.app.goo.gl/bKkH1KuhcHSCg2yy8

Directions from Liverpool City Centre- If you head to Queens Way Bus station you can get the 53, 56, 310 or 20 bus. Please check the Mersey Travel journey planner.

A member of staff will come down to meet you at the door from 9.50am.

This session is delivered through the Business Support Service at Liverpool City Council which provides fully-funded support to existing businesses based in Liverpool and also to Liverpool residents looking to start-up a new business. We reserve the right to cancel tickets for those to whom this does not apply. Confirmation of your place on the session will be provided as soon as possible after you register and we will share any joining instructions with all those eligible nearer the day of the session.

Please note, this session and any of our other sessions (in person or virtual) may be photographed. By attending this session, you have agreed to the following statement: 'I give permission for Liverpool City Council to use my photograph and other media such as film and quotations, on promotional material and publications, for which it may be suitable.'

This project is funded by the UK Government through the UK Shared Prosperity Fund with the Liverpool City Region Combined Authority as the lead authority. .

Host or Publisher Business Support Service, Liverpool City Council