Stand Up Workshop Series - Module 1 - Marketing & Self Promotion

Writing jokes is only part of being a comedian.

Whether you want to get booked, grow an audience, promote shows, or simply look more professional online, this class is designed to help you build the tools that support your comedy offstage.

Over four weeks, we’ll focus on creating a stronger public presence while developing practical systems you can actually maintain.

This class is about turning “I should really work on my comedy socials…” into something real.

• Build or clean up your social media presence
• Create profiles that reflect your comedic voice
• Understand basic personal branding for performers
• Use photos and headshots effectively
• Promote shows without sounding spammy
• Create simple content ideas that fit your style
• Develop habits for staying visible and consistent
• Present yourself professionally to bookers and audiences

And yes—you’ll probably spend less time wondering what to post.

This class is perfect if you:

• Already perform stand-up and want to grow your audience
• Feel overwhelmed by self-promotion
• Have social media but don’t know how to use it professionally
• Need updated materials like bios, photos, or profiles
• Want to treat comedy more intentionally

Whether you’re brand new to performing or already doing mics and shows, this class will help you create a stronger foundation outside of the stage.

• Practical tools instead of vague marketing advice
• Built specifically for comedians and performers
• Focus on sustainable habits—not constant posting
• Workshop your actual materials during class
• Leave with assets you can immediately use

This isn’t about becoming an influencer.

It’s about making it easier for people to discover your work.

By the end of the course, you’ll have:

• A cleaner, more intentional online presence
• Stronger performer materials and branding
• A clearer understanding of how to promote yourself
• Actionable next steps for growing visibility
• More confidence sharing your work publicly

• This is a 4-week module
• No marketing experience required
• Students are encouraged to bring existing social media accounts, headshots, bios, and promotional materials to work on during class
• Great companion class for stand-up students and active performers