Spotlight on Arts Audiences Symposium Edmonton

Spotlight on Arts Audiences Symposium, January 26, 2026, 12:00 pm - 5:30 pm.

Rice Theatre at Citadel Theatre, 9828 101A Ave, Edmonton AB

The two-year research project ends with an afternoon of learning and practical takeaways.

Join the team from Stone-Olafson, Rozsa Foundation, and invited panellists as we wrap up the two-year Spotlight on Arts Audiences project. This half-day symposium will dig into the final 6th wave of research on Alberta arts audiences, as well as

• explore trends and themes that emerged over the project, including retention strategies, breaking through the noise to reach new audiences, and navigating the new cultural experience landscape;
• learn how to use your own research to ask the right questions and get results you can use;
• hear from industry experts outside the arts who specialize in retention and loyalty;
• and learn how audiences themselves describe the essential value of the arts in Edmonton.

Reception to follow, with ample time for networking.

$10 per participant.

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Host or Publisher Rozsa Foundation