Game Changer 2022: Sport + Brands in Culture

Schedule

Thu Aug 11 2022 at 09:00 am to 05:00 pm

UTC+12:00

Location

Eden Park | Auckland, AU

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Sports and entertainment are one of the most direct paths for brands to become part of something bigger, to tap into culture, purpose, and passionate fan communities.
While athletes are lending their voices to cultural movements such as #BlackLivesMatter, #MeToo, mental health, sustainability, and equality, consumers are looking for brands with purpose, and 74% are more loyal to brands involved with sports. It’s a perfect fit!
Athlete activism, esports, and digital broadcasting formats have completely disrupted the sports world giving brands incredible new marketing opportunities. With 99% of sports audiences not in the stadium, brands need to rethink how to engage with fans, and even who the fans are!
This new conference will open your eyes to the possibilities of using sports as a channel for your brand. And if you think we are simply talking about ‘logo slapping’ or sponsorship, then think again!
If you’re ready to see what sports can do for your brand, then join us on 11 August 2022 at Eden Park!
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Where is it happening?

Eden Park, Reimers Ave,Auckland, New Zealand, Auckland, New Zealand

Event Location & Nearby Stays:

Marketing Association New Zealand

Host or Publisher Marketing Association New Zealand

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