Spokeperson Coaching

Any business size is represented by its key spokesperson, generally the founder or an individual in the Management position. The spokesperson is a decision-maker and responsible to manage the ups and downs of the business effectively. Many appointed spokespersons are subject matter experts but shy away or hesitate when it comes to dealing with media- be it traditional or digital. Preparation ensures half the work is done and interacting with any kind of audience, online and traditional media becomes smoother when the groundwork is strong.

This course is designed to highlight all the key aspects of becoming an effective spokesperson who can manage the different types of media approaches that have developed over the year including, formal approaches like media briefings, interviews, and comment requests or informal methods like an ambush, doorstop or digital follow up request. Participants will be able to understand the nature of the media, their tactics in gaining stories, and the right strategical moves you can adopt to deal with them.

PEOPLE Encouraged to register :

• CxO level
• Middle management
  
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  Communications practitioners
  
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  Corporate communication teams
  

UNIQUE TOUCH:

• Registered participants will have to answer the PCQ (Pre Course Questionnaire) before the event day.
  
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  There will be a mini assessment & must be answered, in order to get the assessment certificate.
  
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  There will be short quizzes in between.
  
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  There will be Real Case Studies
  
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  There will be a mock up session
  
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  There will be 2 certificates (participation & assessment) .
  

WHY YOU SHOULD NOT MISS THIS CLASS:

• To prepare the senior management to communicate effectively with internal and external stakeholders.
  
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  To equip trainees with valuable theoretical knowledge and practical experience to manage verbal and non-verbal interactions with internal and external stakeholders.
  
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  To enhance preparedness in dealing with the media based on mock up scenarios.

Host or Publisher Citrine One Academy