Spirits Of Mexico Festival 2026 - Phoenix, AZ Featuring Sonora, MX

Spirits Of Mexico Festival 2026: Featuring Sonora, Mexico!

Enjoy vibrant performances showcasing Sonora’s cultural heritage, featuring regional music, folkloric dance, and lively rhythms that bring the state’s traditions to life.

Dive into the heart of Sonora!

Taste authentic Sonoran flavors from curated food trucks offering regional dishes, street food favorites, and creative culinary twists inspired by the state.

Discover the ancestral process of making the famous big Sonoran flour tortilla, guided by expert Cocineras who demonstrate each step by hand.

Explore a dedicated market featuring handcrafted pieces, textiles, jewelry, and traditional art created by Indigenous artisans from Sonora.

Participate in hands-on workshops led by Sonoran artists, where guests learn traditional techniques and create their own take-home craft pieces.

Discover how to mix, match, and pair Mexico’s iconic spirits like a true expert. Learn tips from master distillers, explore flavor combinations, and take your new skills to share with family and friends.

Raise your glass, taste boldly, and celebrate the rich diversity of Mexico—one sip at a time!

Step into a hands-on tasting adventure. Explore bold flavors and practice the techniques you’ll discover in our guided tasting classes.

Sip, savor, and sharpen your skills while celebrating the rich diversity of Mexico’s iconic distillates!

Step into an unforgettable tasting journey led by Master Tequileros, Bacanoreros, Sotoleros, and Mezcaleros traveling from across Mexico—Sonora, Jalisco, Oaxaca, and beyond to share their deep knowledge of Mexican distillates.

These intimate, expert-driven sessions dive into the history, production, terroir, and bold flavor profiles of Mexico’s most iconic spirits. Each pour tells a story… guided by the very masters who craft them.

Discover the legacy. Taste the tradition. Experience Mexico in every glass.

Turn up the heat with an electrifying culinary experience led by La Charolesa Grilling Team from Caborca, Sonora—the champions who took 1st Place at the Festival Parrillero de Caborca 2025 in the “Surprise Protein” category.

Learn the secrets behind Sonora’s legendary grilling tradition, from signature cuts to bold regional techniques, all taught live by the masters themselves. Get ready for fire & flavor… and the true spirit of Sonora on the grill.

Step into the heart of Sonora’s kitchens and learn traditional recipes that fill the air with the aromas of every home. Cook alongside renowned Sonoran chefs in an interactive session that blends authentic home-style flavors with modern culinary twists.

Discover the secrets behind Sonoran dishes, master techniques passed down through generations, and create flavors that transport you straight to the homes of Sonora.

Is this a family-friendly event? Yes! Alcohol experiences are 21 & Up only.

What’s included with my ticket?

General Admission (GA): Access to the main festival, live music & dance, food trucks, and family-friendly activities.

VIP: Full festival access, registration for VIP experiences, entertainment, and 10 sample tickets for tastings.

How do I join the VIP experiences?

All sessions are first-come, first-served. Each experience runs twice per hour; we recommend arriving early to claim your spot.

Will you accept credit/debit cards, Google Pay, or Apple Pay? Yes!

Do I need to bring ID? Yes, proof of age is required for alcoholic beverages.

Do you have a special Will for minors or designated drivers? No Yes Children under 12 Free admission

Do you offer military discounts? Yes! We offer 10%

Will additional tasting samples be sold? No. A cash bar will be available for signature cocktails.

Can I get a refund? No. All sales are final. The festival is rain or shine.

Can I bring outside food or drinks? No outside food, drinks, or alcohol is permitted.

Is the festival accessible? Yes! Heritage Square is wheelchair accessible, including ramps and restrooms. Accessible parking is nearby.

Can I take photos or videos? Yes, for personal use. Professional photography or filming requires prior approval.

Strollers are welcome but must follow festival pathways

Firearms or weapons of any kind are strictly prohibited on festival grounds.

Info: Discover the authentic flavors of traditional and modern Sonoran cuisine. All sessions are first-come, first-served. Each experience runs twice per hour; we recommend arriving early to claim your spot—last session 5:40 pm.

Info: Discover the secrets behind Sonora’s legendary carne asada with the expert La Charolesa Grill Team from Caborca, Sonora! Renowned for their mastery, they’ve earned 1st place at the Festival Parrillero Caborca (2022 & 2024), 1st place at Parrillada por la Educación in Hermosillo (2024), and ranked 36th out of 115 as Master Parilleros nationwide in Mexico. Most recently, they took 1st place in the “Surprise Protein” category at Festival Parrillero de Caborca 2025. Don’t miss this chance to see true Sonoran grilling excellence in action!

Info: Savor exclusive, expert-led tastings with Master Producers, the Consejo Regulador del Bacanora from Sonora, and the Women’s Tequila Association from Tequila, Jalisco—brought to you as an exclusive experience from Sonoran Start Resort, Rocky Point, Sonora. (21+ only)

Info: Elevate your cocktail game with immersive mixology classes, crafting signature drinks made with Bacanora, Tequila, Sotol & Mezcal. (21+ only)

Info: Immerse yourself in Sonoran culture, learn traditional artisan techniques, hear the stories behind the art, and create a masterpiece you’ll take home.

Info: Sample an exclusive lineup of premium spirits and craft beers — including several making their U.S. debut! Your ticket includes 10 tasting coins to explore these exceptional flavors (21+).

Info: Discover the authentic flavors of traditional and modern Sonoran cuisine. All sessions are first-come, first-served. Each experience runs twice per hour; we recommend arriving early to claim your spot—last session 5:40 pm.

Info: Discover the secrets behind Sonora’s legendary carne asada with the expert La Charolesa Grill Team from Caborca, Sonora! Renowned for their mastery, they’ve earned 1st place at the Festival Parrillero Caborca (2022 & 2024), 1st place at Parrillada por la Educación in Hermosillo (2024), and ranked 36th out of 115 as Master Parilleros nationwide in Mexico. Most recently, they took 1st place in the “Surprise Protein” category at Festival Parrillero de Caborca 2025. Don’t miss this chance to see true Sonoran grilling excellence in action!

Info: Savor exclusive, expert-led tastings with Master Producers, the Consejo Regulador del Bacanora from Sonora, and the Women’s Tequila Association from Tequila, Jalisco—brought to you as an exclusive experience from Sonoran Start Resort, Rocky Point, Sonora. (21+ only)

Info: Elevate your cocktail game with immersive mixology classes, crafting signature drinks made with Bacanora, Tequila, Sotol & Mezcal. (21+ only)

Info: Immerse yourself in Sonoran culture, learn traditional artisan techniques, hear the stories behind the art, and create a masterpiece you’ll take home.

Info: Sample an exclusive lineup of premium spirits and craft beers — including several making their U.S. debut! Your ticket includes 10 tasting coins to explore these exceptional flavors (21+).

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Host or Publisher Imex Live Events LLC