Speaker Series: The Whole is Greater – Paid x Organic

Every marketing leader knows paid and organic should work together, but in practice, they rarely do. Separate teams, separate KPIs, separate strategies. The result is fragmented activity that works hard but never adds up.

At Red Door Interactive, integration isn't a buzzword or service line. It's the belief system our agency is built on. At our next Speaker Series on Wednesday, May 20, we're putting that system to work. We'll explore what true integration demands, why the customer journey is more fragmented than ever, and what it takes to move from siloed campaigns to a unified marketing engine.

This isn't a case study presentation. It's a working session.

We'll share a framework for integration, the obstacles we see most often, and the questions every marketing team should be asking right now. Then we'll turn it over to you.

In the workshop portion, you'll pressure-test your paid-organic program against our integration model—surfacing where the gaps are, how they're impacting you, and what it would take to close them. Come ready to think about your own business.

We'll close with an open Q&A where the whole group shares what came up, draws out common themes, and gets perspective on what we're seeing across the industry.

Co-led by Emily Renfree, VP of Integration, and Meghan Pontius, Director of Organic, and moderated by John Faris, President of Red Door Interactive, the session will cover:

• How the search landscape has fundamentally changed and what it demands of your marketing team today
• The intelligence loop that should exist between paid and organic, and why it usually doesn't
• What a true integration model looks like versus the siloed reality most brands operate in
• How winning teams are shifting from campaign builders to systems architects

Come ready to think, challenge, and leave with something actionable. The best marketing teams aren't running campaigns. They're running systems. This session is about helping you build one.

Join us at our San Diego headquarters for an engaging session, dynamic workshop, and interactive Q&A, complete with a light breakfast and networking.

Can't make it in person? Register for access to a livestream and recording of the event, so you can watch it later or from wherever you are.

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Host or Publisher Red Door Interactive