Speaker Series: The Journey is the Strategy

Influencing Consumers from First Touch to Final Prompt
About this Event

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Consumer behavior is splitting. Some people still travel a familiar path to purchase, influenced by brand, search, social, and everything in between. But a growing number are collapsing that entire journey into a single AI conversation: discovery, comparison, and decision, all inside one chat window. Both journeys are happening at once, and brands have to win in both.

At our next Speaker Series on Thursday, August 13, we'll share what this shift means for marketers, and why influencing the modern consumer takes one connected experience. Using our Messaging Map Framework as a guide, we'll walk through how paid and organic touchpoints, creative, and measurement come together across the customer journey, before a single asset or channel-level plan gets built.

Beyond messaging strategy, we'll share tactical advice on how brand, channels, technology (including AEO and GEO), and measurement need to work together to drive greater results.

The session runs in three parts. A moderated panel opens with the full-journey playbook, bringing together perspectives that rarely sit at the same table to answer: how AI is changing the way people discover, pay attention, and decide; how brand anchors consistent messaging and brand codes across every touchpoint; how strategy translates into cross-channel execution; and how measurement holds up across a fragmented path.

From there, a live Messaging Map walk-through shows the framework in action. Using a conceptual brand, we'll show how messaging, formats, and CTAs align across YouTube, CTV, Meta, TikTok, Search, Audio, Email, Display, experiential, and creator/organic social, all influencing consumers toward a single business outcome.

Then we'll open it up to a live discussion with the room, where marketers can pressure-test the framework against their own programs.

Come ready to think about your own program. You'll leave with a framework you can put to work.

Join us at our San Diego headquarters for a morning of sharp thinking and real conversation with marketers working through the same challenges, plus coffee, light bites, and time to connect.

Can't make it in person? Register for access to a livestream and recording, so you can watch it later or from wherever you are.

Agenda

?: 08:30 AM - 09:00 AM
Check-in, Breakfast, and Networking
?: 09:00 AM - 10:00 AM
Presentation + Q&A
?: 10:00 AM - 10:30 AM
Networking