Social Selling Masterclass: Strategy, Storytelling & Sales Acceleration

A follow on event from the Social Commerce Workshop held in Manchester in Feb, this halfday masterclass designed to elevate your social selling capability in the heart of Shoreditch.

Social selling is re-shaping how consumers discover products, evaluate brands, and make purchase decisions. As platforms evolve and creators redefine influence, retailers who master conversion-driven content and platform-specific selling tactics are gaining a measurable advantage.

This session is built for ecommerce and retail professionals who want to strengthen their social selling performance through practical frameworks, realworld insights, and the latest platform innovations.

Across an intensive afternoon hosted by The Fashion Network, Ecommerce Club, The Drum, Black Dot Social, Worldpay, and industry partners, you’ll hear from practitioners leading social-first growth, commercial strategists with cross-category experience, and technical specialists shaping the next era of socia-ldriven retail.

Brands, Retailers & Accademics: £49.46 incl. £4.46 Fee

Vendors & Industry Suppliers: £107.96 incl. £8.96 Fee

Members of The Fashion Network or the Ecommerce Club who are working for or running a brand or retailer may request a complimentary ticket by emailing [email protected].

A limited number of vendor, academic, and student tickets are available.

The State of Social Commerce in 2026: Consumer Shifts, Platforms & Regulation

• How UK discovery habits have changed in the last 12–18 months
• Whether the UK is now experiencing a true “socialfirst shopping journey”
• Platform convergence across TikTok, Meta & YouTube
• Category performance on TikTok (fashion, beauty, FMCG, luxury, home)
• Regulatory blind spots UK brands continue to underestimate
• The role of physical retail in strengthening social commerce
• What a UK retailer starting from scratch should prioritise

Platform Playbooks: TikTok Shop, Instagram & YouTube Commerce

• Highconverting TikTok Shop formats in 2026
• Rethinking Instagram Shopping in a Reelsled discovery world
• YouTube Shopping: longform vs shortform
• Operational pitfalls: stock, fulfilment, returns, customer service
• Comparing performance across platforms with different KPIs
• Payment innovations shaping UK social commerce
• Which platform is best positioned to dominate UK commerce

Payment Links Demo & Engagement

• A demonstration from Worldpay of their latest and most convenient payment journey retailers can adapt

Creators, Communities & Live Commerce: How People Drive Purchase

• What makes the UK creator economy unique
• UGC vs influencer content, where each performs best
• Communities as commerce engines, standout UK examples
• Creator compensation models in 2026
• Brandsafety blind spots at scale
• How creators support brand building and sales growth
• Experiences with creators hosting live shopping
• Future formats likely to shape UK live commerce

AI-Native Social Commerce & the Modern Retail Growth Engine

• How UK retailers are using AI to scale content
• Where hyperpersonalisation drives the biggest impact
• The evolution of Social SEO across TikTok, Instagram & YouTube
• Balancing automation with authenticity
• Ethical and compliance considerations
• What a modern social commerce tech stack looks like
• Attribution across discovery, conversion & retention
• Team structures and budgets enabling scalable growth

Who Should Attend?

• Retail professionals
• Ecommerce managers
• Brand and performance marketers
• Digital leaders
• Founders and commercial teams across fashion, FMCG, luxury, health & beauty, home & lifestyle, and consumer electronics

Interested in speaking at this or any other of our events? Please contact [email protected]

If you’re interested in sponsoring, please email [email protected].

Our full events privacy policy is available here.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher The Fashion Network & Ecommerce Club