Social Media Video Workshop & Business Networking with Steven Fee

Here's the uncomfortable truth about 2026: the internet is drowning in AI-generated slop.

Your audience knows it. They can smell a templated, soulless post from a mile away. And they're scrolling right past it.

62% of consumers are now less likely to trust content they suspect is AI-generated.

Meanwhile, the businesses that are winning, the ones getting found, getting trusted, and getting chosen, are doing something radically different. They're using authentic, human-led video to build the kind of authority that no algorithm can fake.

The problem? Most business owners know they should be creating video. They just don't know how to make it look credible, feel authentic, and actually convert without spending a fortune or becoming a full-time content creator.

That's exactly what this workshop fixes.

This is a hands-on "Content Lab" not a lecture. You won't just listen to theory and leave with a head full of ideas you never act on. You'll get your phone out, plan real content, learn professional editing tools, and walk out with a ready-to-execute video blueprint for your business.

Whether you've never posted a video or you've been creating content that gets crickets, this workshop meets you where you are and gives you a system that works.

Led by Steven Fee, digital strategist, full stack digital marketer and videographer at SME Centre of Excellence, this session is built around one core belief: you don't need to go viral, you just need to be visible, credible, and trusted by the right people.

• A proven framework for creating scroll-stopping video hooks in under 3 seconds
• The neuroscience-backed technique that keeps viewers watching past the point where most people drop off (there's a specific dopamine trigger behind it and we'll show you exactly how to use it)
• Hands-on experience with professional editing software you can use on your phone or desktop for free
• A complete 60-second video storyboard, mapped out and ready to film the moment you leave
• A framework for generating 9+ video content ideas in under 10 minutes, so you never stare at a blank screen again
• The confidence to press record, knowing your video will look authentic, feel authoritative, and actually move people to act

The businesses that show their proof will win. The ones still hiding behind stock images and ChatGPT captions will disappear.

1. Welcome & The "Why" - Why the 2026 landscape demands authentic video and what happens to brands that ignore it

1. The Hook Factory - An interactive, on-your-feet exercise about video hooks. You'll never look at the first 3 seconds the same way again

1. The Curiosity Gap Framework - A fast-paced rewriting challenge that teaches you the psychological trick behind videos people can't stop watching

1. The "Pro-Raw" Method - A live editing demo followed by hands-on storyboarding where you'll plan a full 60-second authority video

1. The Content Idea Engine - A simple method that turns 3 customer questions into 9+ pieces of video content mapped onto a weekly calendar you can start using tomorrow

1. Live Q&A - Your specific questions, answered honestly with no fluff, just real guidance

1. Business Networking - Structured, purposeful networking with a twist, you'll leave with connections and a public commitment to the one video you'll create this week

This workshop is for business owners, founders, marketers, and freelancers who:

• Know they should be using video but keep putting it off
• Have tried creating content that gets little to no traction
• Want to build genuine authority and trust, not just vanity metrics
• Are tired of feeling like they need a production team just to post on LinkedIn
• Want a repeatable system, not a one-off creative spark

Know what’s Happening Next — before everyone else does.

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Host or Publisher SME Centre of Excellence