Social Media Strategy 101: Post With Purpose & Understand Your Analytics

Posting consistently is only part of the equation. In this session, you’ll learn how to be more intentional with your social media strategy, better understand what the algorithm responds to, and use your analytics to make smarter decisions about your content.

Whether you’re new to social media or feel like you’re posting without really knowing what’s working, this session will help you move beyond simply “putting content out there” and start using your platforms more strategically.

You’ll learn how to:

• Be more intentional about what and when you post
• Understand what the algorithm tends to favor—and what may be working against your content
• Read your social media analytics and identify what the numbers are actually telling you
• Use your insights to make better decisions about future content
• Develop a more strategic approach to your social media presence

Come ready to look at social media a little differently—and leave with a better understanding of how to make your content work harder for you.