Social Media for Business: Understand Platform Analytics

Let’s demystify the numbers and help you understand what’s working (and what’s not). This session brings learning from previous week’s sessions and focuses on using insights to make better content decisions - without obsessing over the algorithm.

We’ll cover:

• How to read analytics across Meta, TikTok & Instagram
• Which metrics really matter
• How to test and tweak your posts for better results
• Free tools to support your growth

You’ll leave with:

• A simple analytics tracker
• Confidence in reading, understanding and learning from your data
• Tools to build a long-term, strategic approach

Who’s it for?

• Early-stage and pre-start businesses based in West Yorkshire / Leeds
• Solopreneurs, freelancers, business owners
• Anyone looking to grow their social media, and create a more consistent, confident presence online

— or drop into the sessions that suit your needs.

Tuesday 4th August · 5:30–8:00PM Week 1: Foundations of Content That Connects (Meta Focus)

Tuesday 11th August · 5:30–8:00PM Week 2: TikTok & Short-Form Video Strategy

Tuesday 18th August · 5:30–8:00PM Week 3: Creating and engaging with your social media community

Tuesday 25th August · 5:30–8:00PM Week 4: Understand platform analytics & grow your audience on social media

https://www.eventbrite.com/cc/start-up-grow-social-media-for-business-4462553

About Your Facilitator:

Rebecca Hopwood is the Founder of Youbee Media, an award-winning marketing agency supporting purpose-driven businesses to communicate with clarity, confidence and authenticity. With over 15 years’ experience in marketing, Rebecca specialises in helping entrepreneurs translate what they feel about their work into messaging that truly resonates - without losing their voice or values in the process.

Through Youbee Media and her online learning platform, The Hive Academy, Rebecca is passionate about demystifying marketing and showing business owners how to share their mission in a way that feels aligned, human and impactful. Her work centres on storytelling, intentional communication and creating marketing that connects on both an emotional and practical level.

Rebecca believes that when messaging is aligned with purpose, it becomes easier to show up, speak with confidence, and attract the right people — naturally.

Privacy policy statement

After you have attended one of our events we ask that you complete a short feedback form. We will use the information you provide to improve the services we offer in line with our legitimate interests. This information is collected and transferred to us by our third-party processor, Impact Reporting using their Impact Assessment Tool. Impact Reporting will retain your data to save time when completing any future feedback forms we may send you. For more information about how they use personal information, please see their privacy policy online at

For information about how the British Library will use your personal data, you can view our Privacy Policy at

For information about how Business & IP Leeds will use your personal data, you can view our privacy policy at: