Social Media for Business: TikTok & Short-Form Video Strategy

This session will help you get to grips with TikTok and short-form video in a way that feels fun, manageable, and true to your brand
About this Event

Not sure where to start with sharing video content on social media? This session will help you get to grips with TikTok and short-form video in a way that feels fun, manageable, and true to your brand - even if you're camera shy.

We’ll cover:

• Why TikTok is valuable for early-stage businesses
• What makes great short-form video content – with principles that also apply to Instagram Reels and YouTube Shorts
• Tools to help you film, edit and post
• How to repurpose content across platforms and get the most out of your content ideas

You’ll leave with:

• A bank of content ideas that fit your brand
• Tips to simplify video creation
• Knowledge to start building reach on TikTok and beyond

Who’s it for?

• Early-stage and pre-start businesses based in West Yorkshire / Leeds
• Solopreneurs, freelancers, business owners
• Anyone looking to grow their social media, and create a more consistent, confident presence online

— or drop into the sessions that suit your needs.

Tuesday 4th August · 5:30–8:00PM Week 1: Foundations of Content That Connects (Meta Focus)

Tuesday 11th August · 5:30–8:00PM Week 2: TikTok & Short-Form Video Strategy

Tuesday 18th August · 5:30–8:00PM Week 3: Creating and engaging with your social media community

Tuesday 25th August · 5:30–8:00PM Week 4: Understand platform analytics & grow your audience on social media

https://www.eventbrite.com/cc/start-up-grow-social-media-for-business-4462553

About Your Facilitator:

Rebecca Hopwood is the Founder of Youbee Media, an award-winning marketing agency supporting purpose-driven businesses to communicate with clarity, confidence and authenticity. With over 15 years’ experience in marketing, Rebecca specialises in helping entrepreneurs translate what they feel about their work into messaging that truly resonates - without losing their voice or values in the process.

Through Youbee Media and her online learning platform, The Hive Academy, Rebecca is passionate about demystifying marketing and showing business owners how to share their mission in a way that feels aligned, human and impactful. Her work centres on storytelling, intentional communication and creating marketing that connects on both an emotional and practical level.

Rebecca believes that when messaging is aligned with purpose, it becomes easier to show up, speak with confidence, and attract the right people — naturally.

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