Social Media for Business: Creating and engaging with your community

This session is all about creating a loyal and interested audience on social media through meaningful, two-way interactions.
About this Event

Followers are great… but a connected, engaged audience is better. This session is all about creating a loyal and interested audience on social media through meaningful, two-way interactions.

We’ll cover:

• How to build trust and loyalty through comments, Stories and DMs
• The difference between reach and engagement
• How to use your tone of voice to connect
• An introduction to working with micro-influencers and creators to amplify your message

You’ll leave with:

• Practical ideas to boost engagement
• A clear plan for how to show up in community spaces
• Ways to turn followers into fans and advocates of your business

Who’s it for?

• Early-stage and pre-start businesses based in West Yorkshire / Leeds
• Solopreneurs, freelancers, business owners
• Anyone looking to grow their social media, and create a more consistent, confident presence online

— or drop into the sessions that suit your needs.

Tuesday 4th August · 5:30–8:00PM Week 1: Foundations of Content That Connects (Meta Focus)

Tuesday 11th August · 5:30–8:00PM Week 2: TikTok & Short-Form Video Strategy

Tuesday 18th August · 5:30–8:00PM Week 3: Creating and engaging with your social media community

Tuesday 25th August · 5:30–8:00PM Week 4: Understand platform analytics & grow your audience on social media

https://www.eventbrite.com/cc/start-up-grow-social-media-for-business-4462553

About Your Facilitator:

Rebecca Hopwood is the Founder of Youbee Media, an award-winning marketing agency supporting purpose-driven businesses to communicate with clarity, confidence and authenticity. With over 15 years’ experience in marketing, Rebecca specialises in helping entrepreneurs translate what they feel about their work into messaging that truly resonates - without losing their voice or values in the process.

Through Youbee Media and her online learning platform, The Hive Academy, Rebecca is passionate about demystifying marketing and showing business owners how to share their mission in a way that feels aligned, human and impactful. Her work centres on storytelling, intentional communication and creating marketing that connects on both an emotional and practical level.

Rebecca believes that when messaging is aligned with purpose, it becomes easier to show up, speak with confidence, and attract the right people — naturally.

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