Social Media for Beginners | Essential Skills Course

If someone has handed you the logins for the organisation's social media pages and you have no idea what to do, or if you simply want to increase traffic and engagement and build a fanbase, then this is the session for you.

Can you tell the difference between Tumblr and TikTok?

Can you create a clever, catchy posts for use across platforms?

Can you deliver that five times a day?

This course is designed for the social media novice, for those who don’t know a story from a reel and need a little direction on which platforms to use, how to use them, what to put on them and most importantly when to do it. We’ll share insider knowledge on managing charity and celebrity accounts, how to grow them and what makes them tick to help you.

The session looks at marketing, communications, audience segmentation, branding, design, and planning. This is about delivering seamless socials for use across multiple platforms (and print) to drive traffic to your pages and get people across your door.

We’ll even show you how to make a video without ever lifting a camera.

We will use Canva for some of this session. If possible, bring a touchpad, iPad or laptop with the Canva App installed (Canva can be accessed via a web browser on desktop) so you can get started on creating your very own campaign. If you can, take a little time before the session to explore Canva as this will help.

The Canva app is available on the following links:

• iOS: https://www.canva.com/download/iOS/
• Mac: https://www.canva.com/download/mac/
• Android: https://www.canva.com/download/android/
• Windows: https://www.canva.com/download/windows/

The free version of Canva is suitable for this session so you don’t need to pay anything for the app. For future reference, there is a free pro account available for non-profit organisations, the eligibility criteria and required documentation list is available here: https://www.canva.com/canva-for-nonprofits/eligibility-guidelines/

• £90 charity/voluntary sector
• £120 private/public sector

The above prices include refreshments and training materials where applicable. Full day sessions include lunch.

W e offer event/ticket transfer right up until the day of the event. To transfer to another Event or Ticket, please contact LCVS at [email protected]. Please include "EVENTBRITE TRAINING TRANSFER" in the subject line. Please note: We will not be accepting Transfer Requests after the training date.

Host or Publisher LCVS • Liverpool Charity and Voluntary Services