Social Media Con | Philly Real Estate

Get ready for the event of the YEAR!!!

On April 28th - we're going to pack the room full of Philly Realtors to talk about social media and turning content into business.

I get asked all the time...

“How do I actually get clients from Instagram?”

“Why am I posting but not converting?”

“What should I be saying in my videos?”

.... so I wanted to put together an event feautring the brightest minds on Philly Social Media to break down their strategies and how social media has been a main pillar of business for them.

We’re bringing together 8 of the Top Producing Realtors in Philadelphiar to break down exactly how they’re:

• Building real brands (not just posting)
• Generating inbound business from content
• Turning attention into closings

Topic to Discuss:

Turning Views Into Closings

• How top agents are converting content into real clients
• What to say in your videos to drive action
• The difference between “viral” and “valuable”

Building a Real Estate Brand in Philadelphia

• How to stand out in a crowded Philly market
• Why most agents misunderstand “personal brand”
• The 3 pillars every top agent is executing daily

Content That Actually Works (Right Now)

• Exact video formats that are driving engagement in 2026
• What’s working on Instagram, Facebook, and TikTok locally
• How to create content without overthinking it

The Attention Game (Local Edition)

• How to dominate your zip code online
• Geo-targeted content strategies that bring in local clients
• Why Philadelphia is one of the biggest opportunities in the country right now

Systems Behind the Scenes

• How top agents stay consistent
• What tools they’re using
• How they turn one piece of content into multiple opportunities

Panelist:

Sarah Dickinson - The Dickinson Group | Compass | @sarahsellsphilly

Shaina Levin - Coldwell Banker | @theshainalevin

Teonna McCurry - KW Empower | @teonna.therealtor

Matt Marino - KYND RE | REAL | @kyndmatt

Ryan Stawasz - The Stawasz Group | KW Empower | @ryanstawasz

Gab Liberatore - Space & Co | @Gabtherealtor

Derek Fulforth - PhillyLiving | KW Empower | @derekinphilly

Speaker:

Luis Ledesma - Content Expert | @imillvibe

Host:

Andrew Pulini - Brokerage Team Leader | KW Empower | @andrew_pulini

In today’s market, the agents who win aren’t everywhere…
they’re known somewhere.

This panel brings together some of the most recognizable real estate voices in Philadelphia who have built their business by dominating specific neighborhoods through content, consistency, and visibility.

This isn’t about posting more…
It’s about becoming the go-to name in your market.

You’ll learn how top agents are:

• Using social media to own attention in a zip code
• Creating neighborhood content that attracts listings before they hit the market
• Turning local knowledge into real market share
• Building a brand that feels everywhere… in one place

If you’ve ever wondered how certain agents seem to “own” an area…
this is where they break it down.

Sarah has built a recognizable brand by consistently showcasing neighborhoods, listings, and lifestyle across Philadelphia. Her content isn’t just aesthetic… it’s positioning. She represents how showing up consistently in the same areas creates familiarity, trust, and inbound business.
She understands how to turn everyday content into neighborhood authority.

Gab brings a relatable, high-energy presence to social media while still delivering value-driven content. Her ability to connect with her audience makes her content feel approachable, not transactional.

She proves you don’t have to be “corporate” to dominate a market… you just have to be consistent and real.

Derek has leaned into hyper-local content, showcasing Philadelphia in a way that blends real estate, lifestyle, and culture. His content makes the city feel alive… and positions him right in the center of it.
He’s built a brand around the city itself… not just transactions.

Ryan has built a high-level business rooted in database, consistency, and strategic visibility. His approach blends systems + content + relationships at a very high level.

He represents the bridge between content and scaling a team.

Shaina has created a strong personal brand through authenticity, connection, and consistency. Her ability to stay visible while remaining relationship-focused makes her stand out.
She shows how to build authority without losing the human side of the business.

Attention is easy to get … trust is not.

This panel brings together agents who have built their businesses by doing something most agents avoid… educating.

Instead of chasing leads, they’ve positioned themselves as the people clients turn to when they want clarity, confidence, and direction.

They don’t just post…
they explain, simplify, and guide.

You’ll learn how top agents are:

• Turning everyday questions into high-performing content
• Building a brand rooted in clarity and trust
• Creating videos that don’t just get views… but drive real conversations
• Positioning themselves as the go-to voice in their market

If Panel 1 is about where to focus…
this panel is about what to say once you have attention.

Teonna has built her brand around education, empowerment, and accessibility - especially for first-time buyers and investors. Her content focuses on breaking down the process, grants, and opportunities in a way that actually resonates with everyday people.
She represents what it looks like to turn real estate knowledge into real impact… and real clients.

Matt has built a modern real estate brand through KYND, blending education, business strategy, and forward-thinking content. His approach leans into market insights, financial awareness, and positioning agents as true advisors.
He understands how to elevate content from “posting” to positioning… and build a brand that actually stands out.

Marco has built his business around helping clients navigate real estate with clarity and confidence. His approach is rooted in guidance, communication, and simplifying the process for buyers and sellers.

He represents the everyday agent who wins by being clear, consistent, and client-focused.

Panel Focus:

Education Is the New Lead Generation

• Why “DM me if you’re looking…” doesn’t work anymore
• And why explaining the market does

The Clarity Advantage

• How simplifying complex topics builds trust
• Why most agents lose people by overcomplicating

Content That Actually Converts

• Hooks that stop the scroll
• Turning FAQs into videos
• Speaking directly to what people are already thinking

Building a Brand That Lasts From Views → Trust → Business

• Why attention alone isn’t enough
• How to turn content into conversations and clients

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Andrew Pulini